Tag: awards, channel marketing, digital, experiential marketing, incentives, industry, industry awards, industry news, Institute of Promotional Marketing, IPM, IPM Awards, mechanics, motivation, partnership marketing, promotional marketing, promotional marketing industry, promotional mechanics, shopper marketing, staff motivation, techniques
IPM Awards 2018 shortlist announced
The Institute of Promotional Marketing (IPM) has announced the shortlist for The IPM Awards 2018, the promotional marketing industry’s most prestigious recognition...
Treasury Wine Estates launches AR app for Gentleman’s Collection wines
Treasury Wine Estates (TWE) has extended its use of Augmented Reality (AR) technology to cover its Lindeman’s Gentleman’s Collection brand. Following the success of...
Hi-Chew uses digital vouchers for UK launch
Cult Japanese confectionary brand Hi-CHEW has launched in the UK, backed with a social media promotion which allows London-based consumers to claim a free sample pack....
belVita offers chance to win 1,000 NutriBullets
The UK’s biggest selling healthy biscuit brand, belVita, is launching a new on-pack promotion offering consumers the chance to win one of over 1,000...
McCain launches ‘Dare to Do It’ free ticket on-pack offer
McCain has launched an on-pack promotion offering consumers free tickets to participating attractions across Britain. The activities on offer include tree top...
Knorr launches ‘Eat Your Feed’ Instagram-powered menu app
The UK’s biggest selling stock brand, Knorr, has launched a new online tool, ‘Eat Your Feed’, an app which analyses a user’s Instagram feed and serves up a...
Carlsberg launches Live Nation ticket competition
Carlsberg UK will be giving away a prize bundle including Live Nation and O2 Academy tickets to one lucky winner each week for 12 weeks, as part of its partnership with...
Branston launches Pickle Pioneers to demonstrate versatility
Branston, the UK’s best-selling pickle brand, has launched a new Pickle Pioneers campaign as part of a wider marketing strategy to encourage consumers to use the...
Ben & Jerry runs birthday cake ballpit sampling event
To celebrate its 40th birthday, and its new Birthday Cake flavour, ice-cream brand Ben & Jerry’s ran a giant birthday cake themed ball pit at London’s Old...
SXSW delivered masterclasses in the art of experiential storytelling
Apr 12, 2018
Neil Davidson from agency HeyHuman reports back on what film, interactive media, and music festival and conference SXSW 2018 had for the experiential marketer In a...