Tag: carbonated beverages, celebrity endorsement, competitions, digital, drink, drinks, energy drinks, FitBit, holiday prize, Lucozade, Lucozade Ribena Suntory, on-pack, on-pack promotion, prize draw, prize draws, prize promotion, prize promotions, proximity marketing, PureGym, retail, shopper, shopper marketing, social, social media, soft drinks, sports, television, Tough Mudder, TV, TV advertising
Lucozade Sport ‘Move More, Win More’ competition drives consumer activity
Lucozade Sport, the UK’s best-selling sports drink, has unveiled limited-edition packs featuring a new version of its ‘Move More, Win More’ on-pack competition,...
Lambrini launches limited-edition spring bottle in collaboration with Fake Bake
Lambrini, the best-selling perry brand, has teamed up with self-tan specialist, Fake Bake, for a Spring on-pack promotion offering the chance to win Fake Bake products ,...
Valassis launches Cashback & Rewards promotion mechanic for brands
Valassis, the UK’s largest coupon and voucher services provider, has launched Cashback & Rewards, a new multi-channel promotional solution that facilitates direct...
IPM Awards 2018 shortlist announced
The Institute of Promotional Marketing (IPM) has announced the shortlist for The IPM Awards 2018, the promotional marketing industry’s most prestigious recognition...
Treasury Wine Estates launches AR app for Gentleman’s Collection wines
Treasury Wine Estates (TWE) has extended its use of Augmented Reality (AR) technology to cover its Lindeman’s Gentleman’s Collection brand. Following the success of...
Hi-Chew uses digital vouchers for UK launch
Cult Japanese confectionary brand Hi-CHEW has launched in the UK, backed with a social media promotion which allows London-based consumers to claim a free sample pack....
belVita offers chance to win 1,000 NutriBullets
The UK’s biggest selling healthy biscuit brand, belVita, is launching a new on-pack promotion offering consumers the chance to win one of over 1,000...
McCain launches ‘Dare to Do It’ free ticket on-pack offer
McCain has launched an on-pack promotion offering consumers free tickets to participating attractions across Britain. The activities on offer include tree top...
Knorr launches ‘Eat Your Feed’ Instagram-powered menu app
The UK’s biggest selling stock brand, Knorr, has launched a new online tool, ‘Eat Your Feed’, an app which analyses a user’s Instagram feed and serves up a...
SXSW delivered masterclasses in the art of experiential storytelling
Apr 12, 2018
Neil Davidson from agency HeyHuman reports back on what film, interactive media, and music festival and conference SXSW 2018 had for the experiential marketer In a...