Tag: brand experience, Brooklyn Brothers, content, content marketing, digital, experiential, experiential marketing, Financial Times, FT, journalism, media, news media, newspapers, online, online services, online video, Out of Home, social, social media
Financial Times plans major brand experience campaign for FT Weekend
The Financial Times plans to invest heavily in a brand experience campaign this summer, aimed at supporting its recently-launched global marketing push for the FT...
Coca-Cola kicks off 2018 FIFA World Cup activity with on-pack promo
Coca-Cola European Partners (CCEP) has linked up with video game publisher EA and its market leading football game FIFA 18, for a massive on-pack promotion celebrating...
Asahi Super Dry uses partnerships, immersive experiences in summer campaign
Asahi Super Dry, the Super Premium Japanese beer, has launched a significant outdoor and online advertising campaign, as well as embarking on a series of partnerships...
Three launches pop-up Pug Brunch
Mobile phone network Three will be running a pop-up ‘All You Can Pug’ brunch to celebrate Puggerfly, the star of its latest ad campaign and, the network claims, the...
Quaker Oats ‘Overnight Oats’ free Mason Jar promotion returns
Quaker Oats is rerunning its successful Overnight Oats on-pack promotion from last summer, but with a twist – consumers will now be able to choose the colour and...
Cadbury and Merlin reunite for on-pack free ticket promotion
Cadbury and Merlin Entertainments’ partnership, offering consumers free tickets for memorable days out during summer, is set to continue for a third year running....
Cadbury gives consumers chance to play football with Premier League stars
Cadbury is launching a new promotion, as part of its successful partnership with the Premier League, which offers consumers the chance to compete in a 5-a-side football...
Lucozade Sport ‘Move More, Win More’ competition drives consumer activity
Lucozade Sport, the UK’s best-selling sports drink, has unveiled limited-edition packs featuring a new version of its ‘Move More, Win More’ on-pack competition,...
Lambrini launches limited-edition spring bottle in collaboration with Fake Bake
Lambrini, the best-selling perry brand, has teamed up with self-tan specialist, Fake Bake, for a Spring on-pack promotion offering the chance to win Fake Bake products ,...
Valassis launches Cashback & Rewards promotion mechanic for brands
Valassis, the UK’s largest coupon and voucher services provider, has launched Cashback & Rewards, a new multi-channel promotional solution that facilitates direct...
