Tag: carbonated beverages, digital, energy drinks, experiential, in-store, Lucozade, Lucozade Ribena Suntory, money off coupons, money off next purchase, MONP, retail, sampling, shopper, shopper marketing, soft drinks, television, TV, TV advertising
Lucozade Energy to sample 7 million consumers
Lucozade Energy is delivering its biggest ever sampling activity across the UK this year as part of its wide-reaching Energy Beats Everything campaign. The brand’s...
Omnicom creates global ‘borderless experiential network’
Marketing services group Omnicom has created a new ‘Global Experiential Practice Group’, a network consisting of its market-leading experiential agencies,...
Burt’s Bees ‘Wall of Seeds’ experience on London’s Southbank.
Toiletries and personal care brand Burt’s Bees is to run a ‘Honey Bee Health’ experiential campaign this weekend on London’s Southbank. Burt’s Bees products...
Black Tomato Group launches interactive video content platform
The Black Tomato Travel Group has launched a new interactive video service, BLACKWIRE, a joint venture between its content division, Studio Black Tomato, and leading...
Nestlé offers NOW TV passes as prizes in on-pack promo
Nestlé UK and Ireland has partnered with online streaming service NOW TV to launch a brand new on-pack promotion which will feature on some of its favourite...
PepsiCo UK launches cross-brand ‘Summer of Football’ campaign
PepsiCo brands are coming together this summer to encourage shoppers to host their own big night in with its range of snacks and beverages and get behind their favourite...
IPM COGS Awards 2018 now open for entries!
The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional...
SodaStream celebrates Royal Wedding with limited edition bottle hats and charity link
SodaStream has celebrated the upcoming Royal Wedding by creating a set of limited-edition bottles featuring five exclusive hat designs, inspired by headgear previously...
Currys PC World ‘Get Your TV for FREE’ promotion
Currys PC World is launching a summer football-themed campaign, ‘Get your TV for Free’, which offers customers a one in 20 chance of getting the money they spend on...
Yakult celebrates ‘The Science of You’ with new on-pack promotion
Yakult is giving customers the chance to enjoy a range of activities that are rewarding for both body and mind, in a on-pack promotional campaign created to celebrate...
