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Square Enix, publisher of the Tomb Raider game series, has appointed entertainment marketing specialist agency Brand & Deliver to secure UK brand partnerships for its upcoming title, Shadow of the Tomb Raider.

Square Enix recruits Brand & Deliver for Shadow of the Tomb Raider UK partnerships

Square Enix, publisher of the Tomb Raider game series, has appointed entertainment marketing specialist agency Brand & Deliver to secure UK brand partnerships for...

Agile start-ups are subverting the grocery aisles – older brands must learn their tricks to stay ahead of them, says Sam Bannister of Brass Agency

Heritage Brands: Staying Relevant Amongst the Cool New Challengers

Agile start-ups are subverting the grocery aisles – older brands must learn their tricks to stay ahead of them, says Sam Bannister of Brass Agency You only have to...

Lucozade Ribena Suntory’s TED – Technology, Entertainment and Design – team has delivered its first in-house TV creative; a Lucozade Zero and Love Island tie-up, which is part of a £6m multimedia campaign partnership with ITV2’s BAFTA award-winning Love Island show which will also include a competition.

Lucozade Zero x Love Island partnership

Lucozade Ribena Suntory’s TED – Technology, Entertainment and Design – team has delivered its first in-house TV creative; a Lucozade Zero and Love Island tie-up,...

Carling has launched an on-pack promotion offering consumers the chance to win £1,000 cash if they find a limited-edition golden can in a pack of Carling Lager or Carling Apple Cider in participating retailers.

Carling launches golden can promotion to celebrate summer football

Carling has launched an on-pack promotion offering consumers the chance to win £1,000 cash if they find a limited-edition golden can in a pack of Carling Lager or...

Quidco, the UK’s leading online cashback website, has launched a football-themed digital promotion to drive brand awareness this summer.

Quidco launches football-themed online promotional campaign

Quidco, the UK’s leading online cashback website, has launched a football-themed digital promotion to drive brand awareness this summer. Players of ‘Quidgoal’,...

Household towel brand Plenty is collaborating with Disney ahead of the hotly-anticipated launch of the Disney∙Pixar film Incredibles 2, which will be released in UK cinemas on July 13th.

Plenty launches Incredibles 2 on-pack offer

Household towel brand Plenty is collaborating with Disney ahead of the hotly-anticipated launch of the Disney∙Pixar film Incredibles 2, which will be released in UK...

Ribena has launched a major summer on pack promotion, 'Pick Your Own Gig', offering customers in the UK and Republic of Ireland an opportunity to win tickets to a Ticketmaster event of their choice – with runner-up prizes of free music downloads and free bottles of Ribena.

‘Pick your Own Gig’ with Ribena this summer

Ribena has launched a major summer on pack promotion, ‘Pick Your Own Gig’, offering customers in the UK and Republic of Ireland an opportunity to win tickets...

Digital sampling may sound like a contradiction – but there can be major advantages to injecting a digital element into the process of getting samples into people’s hands, says Dave Corlett of Ready

It’s sampling, Jim, but not as we know it

Digital sampling may sound like a contradiction – but there can be major advantages to injecting a digital element into the process of getting samples into people’s...

Soft drinks company Nichols plc. has launched a new ‘anti-advertising campaign’ for its Vimto brand, with a budget of £3m covering TV, social media (including a Snapchat lens) and digital, a partnership with student-focused viral content site Unilad, experiential sampling and what it says is an industry-first: personalised Video on Demand (VOD) and cinema.

Vimto repositions brand with ‘I See Vimto In You’ anti-ad campaign

Soft drinks company Nichols plc. has launched a new ‘anti-advertising campaign’ for its Vimto brand, with a budget of £3m covering TV, social media (including a...