Tag: competition, competitions, digital, marketing to millennials, marketing to students, marketing to teenagers, prize, prize draw, prize draws, prize promotion, prize promotions, Prizeology, research
Young people more at risk of falling for prize draw scams, says new research
Young people are far more vulnerable to being scammed than their grandparents, despite the archetypal image of a scam victim is someone who is elderly and isolated,...
Coca-Cola runs biggest-ever summer campaign across key brands
Coca-Cola European Partners (CCEP) is offering consumers the chance to win unforgettable summer experiences with its biggest-ever on-pack summer campaign, which will...
Häagen-Dazs and Grigor Dimitrov team up for Wimbledon flavour challenge
In 2018, Häagen-Dazs is returning to the All England Club as the Official Ice Cream of The Championships, Wimbledon, for the third year running. This year, in a...
El Jimador Tequila runs US ‘smart bottle’ NFC activation for summer soccer campaign
El Jimador, a leading premium tequila brand owned by US drinks giant Brown-Forman, is launching a ‘smart’ bottle and connected drinks coaster, using technology...
Kellogg’s teams up with ITV2’s Love Island for ‘cereal dater’ selfie push
Kellogg’s has teamed up with ITV2’s Love Island for an on-pack promotion on leading brands, Kellogg’s Corn Flakes and Kellogg’s Crunchy Nut, with a trip for two...
Carabao £1m prize giveaway
Energy drink Carabao has launched a new on-pack offer giving UK and Irish consumers the chance to win a share of a total £1m cash prize fund, the brand’s biggest-ever...
Nature Valley partners Leon Smith and Johanna Konta for ‘The Court is Yours’ 2018
Nature Valley, the official snack bar of the Lawn Tennis Association (LTA), is bringing back its ‘The Court is Yours’ campaign for the second year running, and has...
HeyHuman builds all-female creative team with new ACD hire
Behavioural communications agency HeyHuman has announced the appointment of Liz Brown to the new role of Associate Creative Director, with a focus on online and social...
AgencyUK creates online marketplace for ‘Discover Delicious’ Welsh produce
Discover Delicious, an organisation dedicated to promoting the food and flavour of Wales, is launching a new consumer-facing online marketplace, DiscoverDelicious.Wales,...
smp wins Pakistan education charity social account
The Citizen’s Foundation UK, the UK arm of a major Pakistan-based charity, has appointed shopper marketing agency smp as its UK lead social media agency to drive...
