Tag: ATM advertising, Blue Chip Marketing, coupons, CPG, Cushelle, doordrops, Essity, FMCG, houhsehold goods, hygiene products, money back, money off coupons, on-pack, on-pack promotion, paper products, retail, shopper, shopper marketing, toilet paper, TV, TV advertising
Cushelle runs ‘Quiltiest’ integrated campaign
Essity, the Swedish health and hygiene group, is backing its new Cushelle Quilted toilet paper variant, launched in January, with an integrated below-the-line campaign...
Price promotions out of favour as £3.7bn in discounts vanish from shops
Tim Eales of IRI looks at the implications of the massive fall in the number of price promotions in retailers Increasing pressure on UK retailers to be more...
Duracell films backs inspiring runners
Ahead of the Great Newham London Run taking place this Saturday at the Queen Elizabeth Olympic Park, Official Partner of the 2016 Great Run Series Duracell has released...
