Tag: celebrity endorsement, competition, competitions, content, content marketing, digital, Gaviscon, Great British Chefs, influencer marketing, influencers, OTC pharmaceuticals, partnership, partnership marketing, partnerships, shopper, shopper marketing, social media, sponsorship
Gaviscon in biggest-ever Xmas campaign
Market leading heartburn and indigestion brand Gaviscon has teamed up with culinary experts Great British Chefs to help consumers embrace the festive season and enjoy...
Domino’s, LADbible partner for Euro 2016
Domino’s and The LADbible have signed a content partnership aimed at taking the pizza brand into the living rooms of football fans across the nation, recording their...
Kia catches 1970s vibe in promo video
Kia, principal sponsor of Surrey County Cricket Club, has launched a 1970s inspired instructional video featuring Surrey star Jade Dernbach to promote the club’s Kia...
Discovery UK supports Conway TV show
TV channel Discovery UK is supporting its new documentary series, Sean Conway: On The Edge, with an integrated campaign including a digital hub, PR, promotions,...
Freeman appoints content manager
Freeman, the global provider of brand experiences, has appointed Brea Carter to the newly-created role of content manager and copywriter, in a move designed to enhance...
Red Bull Culture Clash limited can
Red Bull Culture Clash limited can Red Bull has launched a limited edition Culture Clash can to support its summer music event, Red Bull Culture Clash, which brings...
BUPA teams with Futureheads
Bupa UK is running a one-of-a-kind interactive music video that shows people how their bodies are performing. Starring band The Futureheads, the campaign aims to raise...
Thorntons interactive chocolate factory
British chocolate company Thorntons has launched an interactive chocolate factory to engage consumers during the busy Easter season. The campaign, which uses CGI...
P&G and Kimberly Wyatt dance the house clean
P&G has teamed up with celebrity performer and TV presenter Kimberly Wyatt to create a series of spring cleaning-inspired dance moves for each room of the house, and...
Shreddies partners Britain’s Got Talent
Cereal Partners UK’s Shreddies breakfast cereal is partnering with ITV’s Britain’s Got Talent and will be leveraging the deal in marketing and promotions running...
