Tag: British & Irish Lions, celebrity endorsement, competition, competitions, content marketing, digital, event marketing, Gillette, male grooming, men's toiletries, P&G, prize draw, prize draws, prize promotion, prize promotions, Procter & Gamble, retail, Rugby, shaving, shopper, shopper marketing, sports, sports sponsorship, YouTube
Gillette ‘Win New Zealand trip to watch Lions’ promo
Shaving brand Gillette is celebrating its partnership with the British & Irish Lions rugby team with a new film featuring international rugby player George North...
Marigold rewards shoppers with 70th birthday gift promo
Iconic UK rubber gloves brand Marigold is celebrating its 70th anniversary with its first-ever national on-pack promotion, offering a free gift with every promotional...
Heineken announces Rugby World Cup partnership
Brewing giant Heineken will be giving away tickets to the Rugby World Cup in Japan in 2019 as part of its latest deal with the sport’s governing body, World Rugby. The...
Fruit Shoot It’s My Thing integrated campaign
Britvic is launching a new campaign for Robinsons Fruit Shoot, called It’s My Thing, celebrating children doing what they are passionate about. A 40’ TV ad – which...
Innocent Sow & Grow school campaign 2017
Innocent drinks and not-for-profit organisation Grow It Yourself have joined forces with blogger and chef Emily Leary to launch this year’s “Sow & Grow”...
Quorn major brand re-launch, new shopper agency
Meat-free brand Quorn is putting £10m behind a brand re-launch to boost engagement with shoppers and inspire consumers with recipes and meal ideas to raise...
Above+Beyond New Year new talent hires
Cross-platform creative marketing and content agency Above+Beyond has made three new hires in its Strategy and Design teams, to work across the agency’s client base...
Danone Light & Free, Spotify exclusive music campaign
Light & Free is joining forces with Spotify UK for a year-long partnership to build strong connections between the Greek-style yoghurt brand and a music-loving...
Iceland frozen fish Facebook competition
UK frozen food store Iceland is launching an interactive Facebook Live campaign devised by independent media agency the7stars and social distribution company Jungle...
Dr. Oetker launches ‘Baking Only’ social platform
Baking category leader, Dr. Oetker, has launched We Bake, which it claims is the first baking-only social media platform for UK consumers. We Bake, which launched at...
