Tag: competition, competitions, experiential, marketing to millennials, marketing to students, mobile, mobile networks, mobile phones, peer marketing, Seed, students, UGC, universities, user generated content, Voxi
VOXI Chooses Seed to Establish Brand Awareness Amongst UK Students
VOXI, which positions itself as the UK’s first dedicated youth mobile phone offering, has launched a student ambassador programme to establish brand awareness among...
Boost runs new on-pack prize promotion, Release the Boost
Energy drinks brand Boost Drinks has launched a new on-pack campaign, Release the Boost, which offers consumers the chance to win a range of prizes. The competition...
BIC partners with Mumsnet to launch nation-wide OOH campaign designed by schoolchildren
BIC, the world-renowned stationery manufacturer, has partnered with social networking platform Mumsnet to launch its latest Out-of-Home campaign for BIC KIDS, which has...
Lucozade Zero and Missguided ‘#Zero To Pay’ returns
Lucozade Zero has been rerunning its highly successful ‘Zero to Pay’ partnership with Missguided.co.uk, which first appeared in spring this year. The latest version...
easyJet and Dutch tourist board create sprinkles pop-up ‘Café van der Sprinkles’
Low-cost airline easyJet has partnered with the Netherland Board of Tourism and Conventions to promote its flights to the Netherlands via a pop-up, ‘Café van der...
Heinz Yellow Mustard offers UK NFL fans Super Bowl trip chance
Heinz Yellow Mustard is marking its partnership as the new Official Mustard sponsor of the NFL in the UK with an integrated campaign which includes a competition to win...
Strongbow rounds off epic summer with Victorious Festival activation
Strongbow rounded off a summer of festival action with a huge live activation at Victorious Festival in Portsmouth over the weekend of August 26th/27th. The iconic cider...
McDonald’s ‘bling box’ collaboration with designer Macdonald
McDonalds UK has partnered with fashion industry icon, Julien Macdonald OBE, to unveil his interpretation of a deluxe burger box for McDonald’s Signature Collection,...
Carling prize promo offers the chance to take home the Premier League trophy
Carling has launched a new on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself. Working in partnership...
How to find the right promotional mechanic for your campaign
Sep 05, 2017
No matter what new technological invention or innovation in promotion you choose, the challenge of standing out in a crowded marketplace remains, says Chris Baldwin of...