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Malt drink Supermalt is launching a carnival-themed on-pack prize promotion, , offering consumers the chance to win one of three Caribbean holidays, with tickets to the Trinidad Carnival, or one of three European holidays, with tickets to the Rotterdam Carnival.

Supermalt launches on-pack carnival holiday competition

Malt drink Supermalt is launching a carnival-themed on-pack prize promotion, offering consumers the chance to win one of three Caribbean holidays, with tickets to the...

Nestlé-owned ice lolly brand Fab is taking over Bernie Spain Gardens on London Southbank to launch its summer roadshow this Saturday, before taking the experiential activation around the UK over the next six weeks.

Nestlé launches Fab ice lolly summer roadshow at London South Bank

Nestlé-owned ice lolly brand Fab is taking over Bernie Spain Gardens on London South Bank to launch its summer roadshow this Saturday, before taking the experiential...

Häagen-Dazs has made its first foray into fashion with ‘The House of Häagen-Dazs’ during Berlin Fashion Week.

Häagen-Dazs launches ice cream fashion collection during Berlin Fashion Week

Häagen-Dazs is making its first foray into fashion with ‘The House of Häagen-Dazs’ during Berlin Fashion Week. ‘The House of Häagen-Dazs 48 Hour Collection’...

Zipcar, the UK’s largest car club, is running a summer roadshow featuring the Zipcar Flex Challenge, offering consumers the chance to win free driving credit for a year from the car sharing brand.

Zipcar Flex gives Londoners the chance to win free driving for a year

Zipcar, the UK’s largest car club, is running a summer roadshow featuring the Zipcar Flex Challenge, offering consumers the chance to win free driving credit for a...

Robinsons, the leading GB squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of The Championships for the 83rd consecutive year.

Robinsons squash sponsors Wimbledon with environmental focus

Robinsons, the leading GB squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of The Championships for the 83rd consecutive year. This...

For the first time ever, Cadbury is inviting UK consumers to ‘Go Madbury for Cadbury’ and create their very own Cadbury Dairy Milk bar, which could become the newest addition to the iconic Cadbury Dairy Milk range to sit alongside well-known variants such as Caramel, Fruit & Nut and Whole Nut.

Consumers challenged to invent the next Cadbury Dairy Milk bar

For the first time ever, Cadbury is inviting UK consumers to ‘Go Madbury for Cadbury’ and create their very own Cadbury Dairy Milk bar, which could become the newest...

Young people are far more vulnerable to being scammed than their grandparents, despite the archetypal image of a scam victim is someone who is elderly and isolated, according to new research.

Young people more at risk of falling for prize draw scams, says new research

Young people are far more vulnerable to being scammed than their grandparents, despite the archetypal image of a scam victim is someone who is elderly and isolated,...

Coca-Cola European Partners (CCEP) is offering consumers the chance to win unforgettable summer experiences with a new on-pack campaign, which will also feature across Sprite, Fanta and Dr Pepper for the first time.

Coca-Cola runs biggest-ever summer campaign across key brands

Coca-Cola European Partners (CCEP) is offering consumers the chance to win unforgettable summer experiences with its biggest-ever on-pack summer campaign, which will...

In 2018, Häagen-Dazs is returning to the All England Club as the Official Ice Cream of The Championships, Wimbledon, for the third year running. This year, in a celebration of brand ambassador Grigor Dimitrov’s favourite ice cream flavour, Cookies & Cream, the brand is challenging the classic champion Strawberries & Cream to a battle to find out which will be the No.1 flavour of the summer.

Häagen-Dazs and Grigor Dimitrov team up for Wimbledon flavour challenge

In 2018, Häagen-Dazs is returning to the All England Club as the Official Ice Cream of The Championships, Wimbledon, for the third year running. This year, in a...

El Jimador, a leading premium tequila brand owned by US drinks giant Brown-Forman, is launching a ‘smart’ bottle and connected drinks coaster, using technology developed by Norwegian NFC experts, Thinfilm.

El Jimador Tequila runs US ‘smart bottle’ NFC activation for summer soccer campaign

El Jimador, a leading premium tequila brand owned by US drinks giant Brown-Forman, is launching a ‘smart’ bottle and connected drinks coaster, using technology...