Tag: Abellio, Brand & Deliver, competition, competitions, film, film partnership, film partnerships, films, partnership, partnership marketing, partnerships, Pizza Hut, Shoe Zone, shopper, shopper marketing
Sony’s Goosebumps secures UK partners
Brand & Deliver has created a UK brand partnership campaign to promote Sony Pictures’ American box office hit Goosebumps, starring Jack Black, in the run up to its...
Oreo Open Hearts global campaign
OREO, the Mondelēz owned cookie brand, has launched its new, globally integrated marketing campaign, Open Up with OREO, which the company says aims to convey a simple...
Bovril and Colman’s partner ‘Dad’s Army’
Bovril and Colman’s are partnering with the upcoming Dad’s Army film, with new limited edition Bovril packaging and an on-pack promotion offering fans the...
Lay’s US ‘Flavor Swap’
PepsiCo’s Lay’s potato chip brand will be running yet another flavour challenge in the US, starting next month. The new “Flavor Swap” program will see...
Wahaca ‘spoon amnesty’ offers free tacos
Mexican ‘street food’ chain Wahaca has brought back its New Year Spoon Amnesty, where it rewards anyone who brings back one of the 4,000 spoons it says have gone...
How far will Red Bull take you?
Red Bull is inviting entries for its Red Bull Can You Make It? 2016 challenge, where teams of university students from around the world have to make their way...
McVitie’s cakes run holiday prize promo
United Biscuits is re-launching and extending its range of Sticky Pudding Cakes and is supporting the move with an on-pack promotion offering consumers the chance to win...
Oculto beer connects to Internet of Things
Oculto, a Tequila-flavoured beer from Anheuser-Busch InBev in the US, ran a promotion in November and December 2015 where fans could scan their bottles, get connected to...
Weetabix links with Cartoon Network
Weetabix is relaunching its successful Weetabuddies campaign with a new year-long partnership with Cartoon Network. Aimed at inspiring a new generation of cereal eaters,...
Kinder Joy retailer competition
Ferrero’s Kinder confectionery brand is running a new retailer competition designed to drive consumers into store and to increase sales during the key Easter sales...
