Tag: celebrity endorsement, competition, competitions, digital, food, Kerry, Kerry Foods, Matthessons, on-pack, on-pack promotion, prize draw, prize draws, prize promotion, prize promotions, savoury snacks, shopper marketing, social media, sponsorship, YouTube
Fridge Raiders ‘Snacker Hacker’ promo
Oct 10, 2016
Matthessons Fridge Raiders has launched a £1m campaign, ‘The Snacker Hacker’, which involves six of the world’s biggest YouTube gamers, with a combined follower...
Foster’s Melbourne cricket match draw
Oct 07, 2016
UK consumers are being offered the chance to win a trip for four adults to watch a top Australian domestic cricket match at the famous Melbourne Cricket Ground, courtesy...
IMS Agency adds partnerships division
Sep 20, 2016
Award winning prize and promotions specialist The IMS Agency is extending its service offering with the creation of a new division, IMS Partnerships, and the appointment...
Manchester Trinidad & Tobago push
Sep 19, 2016
The Trinidad and Tobago Tourist Board (UK) is running an experiential campaign on Saturday 1st and Sunday 2nd October 2016 at Manchester’s Trafford Centre, to promote...
Sizzling Salsa win Doritos challenge!
Sep 19, 2016
Doritos’ latest flavour campaign in the UK, A or B, has reached its conclusion, drawing in over 50,000 consumer entries. In previous flavour campaigns, consumers have...
New campaign targets prize scams
Sep 16, 2016
Slam Prize Scams, a new consumer-facing campaign designed to highlight fraudulent competitions and prize draws, takes place over the week from 19th to 25th September...
Coors Light ‘Ice Cave’ party
Sep 13, 2016
Molson Coors has launched two linked Coors Light ice-themed promotions, fronted by Jean-Claude Van Damme. The latest offers consumers the chance to win...
Leveraging the magic of prizes
Sep 27, 2016
Nick Deyong, Founder and CEO at The NDL Group, explains how to make the most of your prize promotion strategy. PROMOTIONAL FEATURE With clients often seeking to fulfil...