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Leading sports nutrition brand, Maximuscle, saw thousands of fitness fanatics visit its stand at this year’s BodyPower Expo from May 12 14, 2017. The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the brand’s stand included a sampling bar featuring an array of new products, free giveaways, fitness challenges and appearances by leading sports and fitness personalities.

Maximuscle ‘Make Gains’ at BodyPower Expo

Leading sports nutrition brand Maximuscle saw thousands of fitness fanatics visit its stand at this year’s BodyPower Expo from May 12 14, 2017. The event was the first...

Cadbury’s latest on-pack promotion offers families the chance to adopt one of 20 cows and enter a draw to win a family farmyard weekend away to meet the animal.

Cadbury launches ‘Adopt a Cow’ promotion

Cadbury’s latest on-pack promotion offers families the chance to adopt one of 20 cows and enter a draw to win a family farmyard weekend away to meet the animal. The...

Doritos in the US has linked up with the new Marvel Studios' film, Guardians of the Galaxy Vol. 2, in a promotion which sees packs of the tortilla chip snack turned into music players that play the complete film soundtrack.

Doritos ‘Guardians of the Galaxy Vol. 2’ packs play music

Doritos in the US has linked up with the new Marvel Studios‘ film, Guardians of the Galaxy Vol. 2, in a promotion which sees packs of the tortilla chip snack...

Award winning marketing services, handling and fulfilment business MRM has named ex-Howell Penny Client Director Marc Rigby as Managing Director.

MRM appoints Rigby as Managing Director

Award winning marketing services, handling and fulfilment business MRM has named ex-Howell Penny Client Director Marc Rigby as Managing Director. Founding partner Peter...

To celebrate Mother’s Day in the US, KFC is giving away a free romance novella, ‘Tender Wings of Desire’, featuring founder (and now brand character) Colonel Harland Sanders as the love interest.

Col Sanders as romantic hero in KFC US Mother’s Day promo

To celebrate Mother’s Day in the US, KFC is giving away a free romance novella, ‘Tender Wings of Desire’, featuring founder (and now brand character) Colonel...

Martini, title sponsor of F1 racing team Williams, is partnering Airbnb to offer the chance to spend a night in the Williams Martini Racing garage at the Silverstone Circuit, the night before the 2017 Formula One Rolex British Grand Prix

Martini and Airbnb offer chance to spend a night in the Williams Martini Racing Garage

Martini, title sponsor of F1 racing team Williams, is partnering Airbnb to offer the chance to spend a night in the Williams Martini Racing garage at the Silverstone...

Mondelez International is launching an on-pack promotion for its Maynards Bassetts range which gives consumers the chance to win a ‘bonkers day out’, including a trip to the Wacky Sheep Race event in New Zealand.

Maynards Bassetts ‘Bonkers’ promo offers NZ trip

Mondelez International is launching an on-pack promotion for its Maynards Bassetts range which gives consumers the chance to win a ‘bonkers day out’, including a...

Rockstar, the energy drink brand distributed in the UK by AG Barr, is partnering with the upcoming Baywatch movie for an on-­pack promotion offering shoppers the chance to win an ‘Ultimate VIP Miami Experience’, including a pool party and luxury yacht trip.

Rockstar teams up with Baywatch movie

Rockstar, the energy drink brand distributed in the UK by AG Barr, is partnering with the upcoming Baywatch movie for an on-­pack promotion offering shoppers the chance...

Burton’s Biscuit Company has launched its biggest ever promotional marketing campaign for its Fish ‘n’ Chips savoury snack brand, with an on-pack prize promotion with a £1m prize fund.

Burton’s Fish ‘n’ Chips runs £1m ‘Join Our Fans’ push

Burton’s Biscuit Company has launched its biggest ever promotional marketing campaign for its Fish ‘n’ Chips savoury snack brand, with an on-pack prize promotion...

Walkers has announced its biggest-ever on-pack promotion, offering a range of cash prizes with a guaranteed prize pool of £2m.

Walkers gives away pay packets in pack

Walkers is running what it claims is its biggest-ever on-pack promotion, offering a range of cash prizes with a guaranteed prize pool of £2m. The Walkers Pay Packet...