Tag: comment, competition, competitions, fixed fee, gift with purchase, instant win, IPM, IPM Awards, loyalty, on-pack, on-pack promotion, on-pack promotions, prize draw, prize draws, prize management, prize promotion, prize promotions, promotional marketing, promotional risk management, sales promotion, shopper marketing, Sodexo, sponsored feature, Trade in promotions, Try-me -free
Heinz Yellow Mustard offers UK NFL fans Super Bowl trip chance
Heinz Yellow Mustard is marking its partnership as the new Official Mustard sponsor of the NFL in the UK with an integrated campaign which includes a competition to win...
Strongbow rounds off epic summer with Victorious Festival activation
Strongbow rounded off a summer of festival action with a huge live activation at Victorious Festival in Portsmouth over the weekend of August 26th/27th. The iconic cider...
McDonald’s ‘bling box’ collaboration with designer Macdonald
McDonalds UK has partnered with fashion industry icon, Julien Macdonald OBE, to unveil his interpretation of a deluxe burger box for McDonald’s Signature Collection,...
Carling prize promo offers the chance to take home the Premier League trophy
Carling has launched a new on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself. Working in partnership...
Panasonic runs Spider-Man movie on-pack promo
Panasonic has launched an on-pack promotion in the UK in conjunction with the release of the Sony film, Spider-Man: Homecoming. The promo offers consumers the chance...
Hyperion Adjusters sells majority stake, unveils new website
Hyperion Adjusters, which provides specialist promotional marketing insurance and risk management products for brands and agencies, has sold a majority interest in its...
Carabao launches ‘Carabao Cup’ promotion to mark EFL sponsorship deal
Energy drink Carabao has launched an on-pack promotion to celebrate its three-year deal with the English Football League, which sees the Thai brand getting naming rights...
Barefoot Wine & Bubbly BareYourSole campaign
Barefoot Wine & Bubbly will be touring the UK this summer in a branded VW camper van, encouraging consumers to share what is unique about themselves by sharing fun...
‘Toast or Hands Café’ opens in Shoreditch to remind people life is BetterWithBread
This August, a pop-up café with a difference is coming to London’s trendy Shoreditch. Created by the nation’s bakers, the Toast or Hands Café has been designed to...
How to find the right promotional mechanic for your campaign
Sep 05, 2017
No matter what new technological invention or innovation in promotion you choose, the challenge of standing out in a crowded marketplace remains, says Chris Baldwin of...