Tag: brand experience, company news, digital experiential, experiential, experiential marketing, industry news, Institute of Promotional Marketing, IPM, IPM Awards, Savvy
Savvy launches live brand experience division
Creative, digital and retail marketing agency Savvy has launched a brand experience division, ‘Savvy Live’. The new division is a response to increasing demand for...
Fulfilment house mda acquired by European logistics specialist Staci
Marketing distribution specialist mda has been acquired by European logistics business Staci for an undisclosed sum. Staci says the acquisition creates the first...
HeyHuman builds all-female creative team with new ACD hire
Behavioural communications agency HeyHuman has announced the appointment of Liz Brown to the new role of Associate Creative Director, with a focus on online and social...
smp wins Pakistan education charity social account
The Citizen’s Foundation UK, the UK arm of a major Pakistan-based charity, has appointed shopper marketing agency smp as its UK lead social media agency to drive...
Omnicom creates global ‘borderless experiential network’
Marketing services group Omnicom has created a new ‘Global Experiential Practice Group’, a network consisting of its market-leading experiential agencies,...
Black Tomato Group launches interactive video content platform
The Black Tomato Travel Group has launched a new interactive video service, BLACKWIRE, a joint venture between its content division, Studio Black Tomato, and leading...
Live & Breathe names Sarah Anderson as new Client Service Director
Live & Breathe, the integrated brand activation agency, has appointed Sarah Anderson to the newly-created role of Client Service Director. Anderson is joining from...
Elvis wins pan European Oreo brand activation brief
Oreo, the world’s biggest-selling cookie brand, has appointed Elvis to lead its next European-wide integrated campaign following a three-way creative pitch. This will...
IPM names Paul Cope as MD
The Institute of Promotional Marketing (IPM), the UK trade body representing the promotional marketing industry, has announced the appointment of Paul Cope as its new...
Kinder runs Easter retailer promotion
Confectionery brand Kinder is re-running its award-winning trade competition this Easter, offering retailers the chance to win one of five packs including everything...
