Tag: comment, loyalty, loyalty programs, retail, retailer loyalty, shopper, shopper marketing, Snipp
How to judge an experiential idea
Coming up with a great concept is vital to the effectiveness of an experiential campaign. Hayley James, Account Director at integrated agency Sense, sets out three key...
Boaty McBoatface: crowdsourcing’s unknown unknowns
James Holmes of Limelight looks at some of the challenges associated with crowdsourcing competitions and why marketers need to think ahead when planning their campaigns....
Experiencing the IPM Diploma first hand
The IPM Diploma could be your passport to a glittering career in the promotional marketing industry, says Sophie Robertson of Spark & Fuse Three weeks ago, I...
Do good things come in small packages?
Natalie Betts of Response One looks at sampling in cosmetics COMMENT The cosmetics industry is based around selling little objects of desire, and its marketers are...
Retaining customers is a priority
Jul 26, 2016
Christian Hausammann of Snipp Interactive looks at how brands invest time and money in customer acquisition but neglect to invest in customer retention. A significant...