Tag: comment, data, data analytics, event marketing, fixed fee, opia, opinion, partnership, partnership marketing, partnerships, promotional risk management, research, risk management, sponsorship, sports, sports sponsorship
Heritage Brands: Staying Relevant Amongst the Cool New Challengers
Agile start-ups are subverting the grocery aisles – older brands must learn their tricks to stay ahead of them, says Sam Bannister of Brass Agency You only have to...
It’s sampling, Jim, but not as we know it
Digital sampling may sound like a contradiction – but there can be major advantages to injecting a digital element into the process of getting samples into people’s...
Promotions with Star Power!
Paul Parry of Filmology, part of consumer engagement specialists Sodexo Neon, Headline Sponsor of the IPM Awards 2018, explains why marketers can’t afford to miss out...
Have we seen the end of coalition loyalty programmes?
There is a growing trend for brands to create their own loyalty programmes, rather than sign up to coalition loyalty schemes, says Belinda Clark of RAPP UK When...
How food and drink sampling must adapt to consumer and marketer needs
Brands are needing to communicate their brand stories with more authenticity than ever to meet the demands of ever-changing consumer behaviour, says Ceri Gravelle of...
SXSW delivered masterclasses in the art of experiential storytelling
Neil Davidson from agency HeyHuman reports back on what film, interactive media, and music festival and conference SXSW 2018 had for the experiential marketer In a...
Why the marketing gender pay gap could soon become a skills gap
The sooner the industry addresses its current gender salary imbalance, the more young talent it will attract, says Taffy Msipa of experiential marketing agency Sense. As...
Staffing across borders – one size definitely doesn’t fit all!
Cross-border promotions can be let down by a lack of consistency in recruiting and training promotional staff, says Carina Filek of Elevate Staffing UK & US Sourcing...
Top tips for running compliant promotions on social media
Sarah Burns of Prizeology has some words of wisdom on how to run prize promotions campaigns on social media that comply with UK law and the CAP Code I love social media....
Analytics: linking to major sporting events no longer fantasy football
Jun 13, 2018
Partnerships based on advanced sports analytics can lower costs and open up creative sales promotions opportunities around major sporting events, says Martin Bailey of...