Tag: comment, data, opinion, tech, tech marketing
The golden rule of successful promotions: know your customer
Chris Baldwin, Director of Consumer Promotions and Loyalty at Sodexo Engage, details the keys to success when running consumer promotions. There are hundreds of...
Pack-a-Punch
We are seeing a resurgence of on-pack offers, says Paul McGann of marketing agency Brass From movie downloads to cuddly toys, family holidays to festivals, it seems to...
2018… a fallow year for UK festivals?
What happens to the festival industry in a year when the greatest show on earth, Glastonbury, takes a year out, asks Orla Ryan of ignis When Glastonbury, a festival the...
The role of measurement within experiential… one size does not fit all
The importance of experience within retail is well-known, but how do you measure its success? Paul Stanway, Creative Director of brand experience agency XYZ, explains...
Local vs Global: Who wins at Freshers?
Paulina Polec of youth marketing specialists BAM Agency explains why it’s not just the biggest brands than can benefit from reaching out to new students With the new...
How to make your Christmas campaign stand out
It may be roasting outside, but for marketers, Christmas is just around the corner. Maddie Cullen of Ready Agency provides some tips on targeting consumers during the...
Room for one more on the brandwagon?
Too many major brands are coming late to the party and/or delivering paper-thin token gestures in their ‘show’ of support for causes, says Ciara Garratt of global...
How does Promotional Marketing fit into today’s marketing mix?
Marc Rigby of MRM looks at the relevance of Promotional Marketing to today’s marketing industry Part of my misspent youth was dedicated to undertaking a degree in...
Plucking Geese to get Golden Eggs
Newspapers are the fastest-moving consumer goods industry of them all. David Tymm of i-movo explores what brand owners can learn from how they drive loyalty and turn...
The simple truth about tech marketing
Nov 15, 2018
bbp explains how brands can create a straightforward tech experience in a few simple steps. Feeling confused these days? You’re not alone. Because our senses are under...