Tag: charity, charity partnership, digital, Movember, Movember Foundation, on-pack, on-pack promotion, soft drinks, sponsorship, Um Bongo
Um Bongo Movember ‘grow the mo’ pack
Juice drink Um Bongo has created a limited edition of its tropical flavour juice drink in support of the Movember fundraising campaign. All the Um Bongo characters who...
Brands support LGBT Rainbow Laces
Adidas, Aon and Aviva are backing this year’s Rainbow Laces campaign, which is run by LGBT charity Stonewall UK to combat homophobia and transphobia in sport. The 2016...
Copa90 launches refugee football cup
Copa90, the global football fans’ network, has united with charity and media partners to launch The Liberté Cup, a football tournament for refugees in the...
Dogs Trust Big Scoop campaign
Animal charity The Dogs Trust has worked with marketing agency TMW to challenge dog owners to pick up after their dogs. Dog fouling is seen as one of the biggest...
Heinz, Global radio #CanSong campaign
Kraft Heinz aims to drive consumer engagement and remind shoppers of the special role the brand plays in mealtimes with the launch of a £4m marketing campaign including...
Promotional Products Week 2016
New research from promotional products trade body the bpma has found that 76% of the marketers surveyed will keep a promotional item given to them, 73% of those will go...
Co-op Unpredictable Summer Menu
Co-op is running a campaign embracing the unpredictability of the British summer and helping customers do the same. The retailer is asking Facebook fans to help...
Nissan Leaf cars for GB Gold winners
Nissan will give away special gold-wrapped all-electric Nissan LEAF cars to its athlete ambassadors who win gold at the Rio 2016 Olympic and Paralympic Games. The...
Cadbury ‘Wini Eggs’ for ParalympicsGB
Mondelez is partnering ParalympicsGB with an instant-win promotion on its Cadbury Mini Eggs offering 10 five night family trips to Rio. Consumers who buy a special 90g...
Event Industry charity ‘Netwalk’
Howard’s Way Walk, the event industry charity hikeathon, has challenged event professionals to take to London’s streets for a 10 mile walk for pancreatic cancer...
