Tag: brand ambassadors, carbonated beverages, celebrity endorsement, contactless payment, content, content marketing, digital, experiential, Frank PR, Grey Shopper, London Underground, Lucozade, Lucozade Ribena Suntory, MediaCom, non-alcoholic drinks, Oyster Card, partnership, partnership marketing, partnerships, shopper, shopper marketing, soft drinks, TfL, The Big Kick, transport, Transport for London, transport hubs, TRO, Valenstein & Fatt, YouTube
Lucozade and TfL create contactless payment bottles to support ‘Find Your Flow’ campaign
Team GB gymnast Nile Wilson, Britain’s Got Talent finalists Twist and Pulse and ballet star Alessia Lugoboni have teamed up with Lucozade Ribena Suntory and...
Maximuscle ‘Make Gains’ at BodyPower Expo
Leading sports nutrition brand Maximuscle saw thousands of fitness fanatics visit its stand at this year’s BodyPower Expo from May 12 14, 2017. The event was the first...
What If London joins IPM
The Institute of Promotional Marketing has announced that established events, brand and media partnerships company What If London has joined its network of influential...
Homepride and Emma Bridgewater team up
Homepride flour is launching an on-pack promotion offering consumers the chance to claim a range of limited edition collectibles from British pottery maker Emma...
Gillette ‘Win New Zealand trip to watch Lions’ promo
Shaving brand Gillette is celebrating its partnership with the British & Irish Lions rugby team with a new film featuring international rugby player George North...
Dr. Oetker signs Bake Off winner for new campaign
Home baking brand Dr. Oetker has teamed up with 2012 Great British Bake Off winner, John Whaite, to support its “Dare to Bake” campaign, and is offering home bakers...
Peperami crusade against London potholes
Meat snack brand Peperami is running a spoof promotional campaign encouraging consumers in London and the South East of England to report potholes that they think need...
Fruit Shoot It’s My Thing integrated campaign
Britvic is launching a new campaign for Robinsons Fruit Shoot, called It’s My Thing, celebrating children doing what they are passionate about. A 40’ TV ad – which...
Innocent Sow & Grow school campaign 2017
Innocent drinks and not-for-profit organisation Grow It Yourself have joined forces with blogger and chef Emily Leary to launch this year’s “Sow & Grow”...
Quorn major brand re-launch, new shopper agency
Meat-free brand Quorn is putting £10m behind a brand re-launch to boost engagement with shoppers and inspire consumers with recipes and meal ideas to raise...
