Tag: celebrity endorsement, content marketing, digital, ethnic food, integrated campaign, integrated marketing, international, MATRADE, shopper, shopper marketing, sponsorship, television, TV
MATRADE partners Masterchef’s Torode
MATRADE, the Malaysian External Trade Development Corporation, has launched a 10 part Malaysian cookery series on UK TV, featuring Masterchef’s popular presenter,...
Carling Shirt Amnesty van back on road
Carling is taking advantage of the January football transfer window by rerunning its Carling Shirt Amnesty. Having already given away thousands of free football shirts...
Kraft Heinz, NHL: Kraft Hockeyville USA
Kraft Heinz in the US is linking with the National Hockey League, the National Hockey League Players’ Association (NHLPA), NBC Sports Group and USA Hockey to find...
Kellogg’s plans Rio 2016 promotions
Kellogg’s will be marking its official partnership with Team GB for the Rio 2016 Olympic Games with a range of promotional activities, including a massive £15,000...
Takumi links brands with Instagram influencers
Instagram is now more able to influence consumer behaviour than Facebook, Twitter and even celebrities, according to research published to mark the launch of Takumi, a...
Carlsberg announces EURO2016 promo plans
Manchester United legend Peter Schmeichel has been unveiled as the face of Carlsberg’s UEFA Euro 2016 sponsorship campaign, which includes a consumer promotion...
Louis XIII Cognac locks film up for 100 years
Cognac Louis XIII has made a film starring John Malkovich and directed by Robert Rodriguez, which imagines the world 100 years from now – but no-one is going to be...
Fairy partners Make-A-Wish again
Procter & Gamble’s leading dishwash brand Fairy is partnering the Make-A-Wish Foundation for the 12th year running, and has teamed up with The Saturdays’...
TCC teams up with Gordon Ramsay
Retail marketing specialists TCC has signed an exclusive four year license agreement with WWRD Group to launch a range of ‘Gordon Ramsay Gourmet’ kitchen products,...
Heinz partners RVS for Heroes campaign
Heinz is partnering with charity the Royal Voluntary Service and TV presenter Ruth Langsford as part of its Heartwarming Heroes campaign and will be encouraging...
