Tag: automotive, BMW, cars, environmental, experiential, green, partnership, partnership marketing, partnerships, retail, Selfridges, shopper, shopper marketing
BMWi partners Selfridges for sustainability drive
Shoppers at iconic London department store Selfridges are being offered free chauffeured drives to and from either the Selfridges’ flagship store on Oxford Street or...
BMW, MINI name TRO agency for Goodwood
TRO has been appointed by BMW and MINI to deliver the car brands’ experiential campaigns at Goodwood Festival of Speed for the next two years. TRO won the business...
BMW goes retro at Goodwood
BMW is going back to the future for its stand at this weekend’s Goodwood Revival historic motor race meeting. As the whole theme of the Goodwood Revival event...
TRO takes Volvo on the festival trail
Event and experiential agency TRO is again working on Volvo Cars’ brand sponsorship at UK festivals across the summer and autumn 2016. Building on the success...
Nissan Leaf cars for GB Gold winners
Nissan will give away special gold-wrapped all-electric Nissan LEAF cars to its athlete ambassadors who win gold at the Rio 2016 Olympic and Paralympic Games. The...
Gum on the road with Wrigley
Wrigley is giving away an innovative new in-car gum holder with bottles of its Extra and Airwaves chewing gum brands. After identifying in-car consumption as a clear...
Telegraph links with Kia for Euro 2016
Euro 2016 sponsor Kia and The Telegraph have linked up for a consumer-facing campaign designed to create buzz in the build-up to and then throughout the tournament,...
Giant Renault Clio bird cage
Renault celebrated the 25th birthday of its Renault Clio last week with an experiential activation at London’s Kings Cross St Pancras station, departure point for the...
Renault Twingo London awareness drive
Renault last week unleashed a fleet of 70 Renault Twingos throughout central London so the capital’s public could test drive or test ride for free, to raise awareness...
BMW and MINI win for Purity
Staffing agency Purity has been appointed as the official supplier of event staff to BMW and MINI. The announcement follows a competitive pitch in which Purity secured...
