Tag: brand activation, campaign, experiential;, Innocent Drinks, promotional marketing
Innocent launches definitely Blue Café
innocent has today opened a Definitely Blue Café in Covent Garden to settle the debate once and for all, that the Innocent’s Bolt from Blue drink, is in fact...
Patagonia Action Works Café blends coffee with environmental activism
The Patagonia Action Works Café opens its doors for three weeks of activism and inspiration in London’s Broadway Market. Following the recent shut down of the Capital...
Jack Daniels resurrects the two original saloons of Jack Daniel at London cocktail week
In the early 1900s, when Tennessee was a wet state, Jack Daniel was inspired by the bars he saw in Nashville – ranging from questionable joints to fine establishments...
Spontex Sponge launches national on-pack promotion
Leading digitally-centred brand, shopper and promotional marketing agency, Activation, have launched ‘Scrub & Win’, a national on-pack promotion for Spontex...
HTC invites Doctor Who fans to step into the Doctor’s Tardis with a VR experience
HTC is celebrating the launch of the VIVE Cosmos, its latest premium PC-based Virtual Reality (VR) system, and has teamed up with BBC Studios to offer Doctor Who fans...
Doordrops Reinvented
Mark Davies, Managing Director of Whistl, shares how doordrop coupon marketing can be used to engage directly with customers and drive behaviour change A lot has...
Gousto helps families whip up a wagamama at home
Gousto, the recipe box company is delighted to announce a new six-month partnership with wagamama, helping busy couples and families to whip up their favourite...
David Walliams’ World’s Worst Children books make McDonald’s Happy Readers debut
McDonald’s launches its latest Happy Readers campaign as research from the National Literacy Trust reveals that almost a fifth (19%) of children aged 5 to 8 don’t...
10 Golden rules of new business pitching
Paul Cope, Managing Director of the IPM, shares his 10 golden rules for how agencies can help get things off on the right foot with their (potential) new client and...
The benefits of using an intermediary to find your next agency
Dario Pagani, Head of Brand at Ingenuity, shares how brands can use an intermediary to find the perfect agency partner that fits their requirements. Turning to social...
