Tag: campaign, Disaronno day, experiential
Bartenders around the world to celebrate Disaronno Day on 19th April
Disaronno – the world’s favourite Italian liqueur – will celebrate Disaronno Day on 19th April by activating a global event; “The Longest Shift”. Striking a...
On-Pack promotions – Make it Grrrrrreat!
Chris Wilson, Head of Brand Partnerships at Ingenuity London, shares why on-pack promotions are still relevant in today’s marketing mix and the types of on-pack...
Fitbit will run one-day colour-themed event
To celebrate the launch of the new Fitbit Versa Lite smartwatch, Fitbit is turning up the colour at an exclusive, one-day-only event at Protein Studios, Shoreditch on...
Desperados creates the world’s largest video light show using partygoers’ phones
Desperados reached new levels of wild experimentation once again by redesigning the concept of a house party and proving amazing things can happen when you unplug and...
Co-op expands its Live Nation festival roster
Co-op reveals plans to continue its partnership with Live Nation and open a 6,000 ft. pop up shop at six UK music festivals this year. The deal with Live Nation builds...
The Baileys Book Bar is back
Following the sell-out success of the pop-ups over the past three years, the Women’s Prize for Fiction at the Baileys Book Bar is back for another sequence of...
Huawei brings the Northern Lights to London
Huawei, the global technology leader is bringing the Northern Lights to London. Overlooking the iconic Tower of London, the Aurora Borealis will be staged by immersive...
The O2 turns into The O3 for Drake’s 2019 London Residency
‘God’s Plan’ lyrics become a reality as The O2 changes signage to honour the Canadian rapper. The O2 has become The O3 for Drake, who is performing seven...
Little Tikes announces Play Big Tour
Iconic toy brand is marking its 50th birthday with experiential marketing activity across the UK during April run by Sense. This spring, Little Tikes is set to launch...
GOT Ink? NOW TV opens ultimate Game of Thrones tattoo studio to mark the start of the final season
To indelibly mark the final ever season of Game of Thrones, streaming service NOW TV is giving Game of Thrones superfans the chance to get inked at a one-of-a-kind...
