Tag: brand partnerships, IPM, news, Partnerships Marketing
Cadbury Creme Egg celebrates 50th birthday with Golden Goobilee push
LONDON, 4th January 2021 – Cadbury Creme Egg, the Mondelēz International owned chocolate brand, has today revealed its annual campaign, which this year takes the form...
Cineworld and Picturehouse Cinemas appoints Mongoose Promotions as B2B Voucher Sales Agency
Cineworld Cinemas has appointed promotions and partnerships agency Mongoose Promotions to invigorate its Voucher products for sales promotion, employee reward and...
“Stay at home, have a cup of tea and wait for all this to blow over.” How life really can imitate art
Ben Hubbard, Brand Partnerships Manager at Brand Culture provides some excellent examples of how our current state of life is imitating art. In these strangely surreal...
Crown Talent & Media Group launches Crown Brands Live experiences division, with Culture Liverpool for Good Business Festival
Crown Talent & Media Group has today announced it has appointed Jack Horlock as managing director of a new division, Crown Brands Live, to bring together a dedicated...
Gousto helps families whip up a wagamama at home
Gousto, the recipe box company is delighted to announce a new six-month partnership with wagamama, helping busy couples and families to whip up their favourite...
What your brand can learn from Love Island Partnerships
Chris Wilson, Head of Brand Partnerships at Ingenuity, shares what brands can learn from Love Island Partnerships The UK’s largest TV show is coming to a conclusion...
BrewDog becomes the official finisher drink partner of Tough Mudder UK
Tough Mudder Inc., the leading sports, active lifestyle and media brand, has today announced that BrewDog will be the official finisher drink partner for the 2019...
Brand partnerships in 2018 – Key Trends and learnings
Chris Wilson, Head of Brand Partnerships at Ingenuity London explores the standout brand partnership trends this year and what can be learnt from them. What a year! We...
Asda trials pizza delivery service in partnership with Just Eat
Asda has announced it’s now trialling in four stores its first pizza-delivery service in partnership with Just Eat, a leading global marketplace for online food...
Batiste shampoo and Benefit Cosmetics partner for premium brand launch
tbk Group has brought together the UK’s number one dry shampoo brand, Batiste, and the UK’s no. 1 premium cosmetics boutique, Benefit, for a partnership campaign to...
