Tag: brand activation, campaign, experience, experiential, film release, partnership
Booking.com announces the recreated Men in Black™: International Headquarters in London
May 23, 2019
Just in time for the release of Men in Black™: International, due in cinemas worldwide from 14 June, Booking.com has teamed up with Sony Pictures to present an...
Big brands get behind 23rd National BBQ Week
May 22, 2019
Back for a record-breaking 23rd time, National BBQ Week will encourage consumers to go for the grill, become Better BBQ’ers and enjoy some Gastro-grilling at the start...
Jägermeister reveals national ‘Mix it up for summer’ serve campaign
May 21, 2019
Jägermeister has unveiled a new nationwide 360-degree campaign to drive awareness of the brand and its new hero serve, the Jägermeister Mule, backed by a marketing...
eBay brings its Retail Revival programme to life in the UK
May 16, 2019
The world’s biggest online marketplace, eBay, has launched a campaign that brings its Global Impact programme, Retail Revival, to life in the real world. The...
Jackanory brings the spirit of summer to Radio Rooftop
May 16, 2019
Radio Rooftop, ME London Hotel’s iconic bar with panoramic views of London has been transformed by Jackanory into Spirit of Summer terraces in collaboration with...
Deliveroo plans to create “Great Wall of Chinese” in UK’s first Chinatown, Liverpool
May 14, 2019
To celebrate the nation’s favourite takeaway, Deliveroo is pulling its biggest stunt to date out of its delivery bag – a replica the ‘Great Wall of China’...
ELVIS dares to rebrand household favourite as “Dareylea”
May 13, 2019
Dairylea has announced the launch of an exciting new brand campaign, which sees it renamed as “Dareylea”. The initiative was developed in partnership with creative...
BMW i and National Trust unveil ‘Create with Nature’ roadshow
May 13, 2019
BMW i and the National Trust teamed up to roll out their ‘Create with Nature’ roadshow for the second year as part of an ongoing partnership. The series of...
IPM announces shortlist for The Awards 2019
May 09, 2019
Following an exhaustive, five week judging process – which included detailed online scoring of every submitted campaign and three lively, face-to-face judges panel...
Jackanory creates All Bar One takeover to highlight Chambord’s ‘Live Rose Tinted’ campaign
May 08, 2019
To raise awareness of Chambord’s ‘Live Rose Tinted’ campaign and drive sales of the French black raspberry liqueur, Jackanory have created a full exterior and...