Tag: brand activation, campaign, cider, promotional marketing
TWELVE launched Old Mout cider pineapple & raspberry campaign in Sainsbury’s
Old Mout has launched their new Pineapple & Raspberry flavour with an instore campaign for Sainsbury’s delivered by TWELVE to drive trial. With every purchase...
Hellmann’s launch ‘Real Taste, Less Waste Kitchen’ to highlight London’s food waste crisis
Raising awareness of London’s food waste crisis, the Hellmann’s ‘Real Taste, Less Waste Kitchen’ is set to appear at the British Street Food Awards on...
Stack reacts to latest Tottenham Court Road accidents with ‘Look Both Ways’ campaign
Recently, Tottenham Court Road turned from being a one-way street into a two-way road. Not long after, the accidents started to happen. Pedestrians who had been long...
The IPM and Ingenuity gear up for a busy pitch season with ‘IPM Agency Referrals: Powered by Ingenuity’ service
The IPM, the UK’s trade body for promotional marketing and brand activation, and new business consultancy Ingenuity are ready for a busy post-summer pitch season with...
N2O celebrates 20th anniversary with seven commemorative haiku
Award-winning experiential marketing agency N2O is celebrating its 20th anniversary this month. Never passing up the opportunity to be creative, N2O has produced a...
Birds Eye raises awareness of sustainable fishing with ‘Follow the Fish’ on-pack promotion
Birds Eye is encouraging families to explore how their fish is sustainably sourced, as part of a new campaign and an on-pack promotion across its Fish Fingers and Coated...
Purdey’s punches through with positivity
Red Consultancy has created a Positivity Check-Up tool to help Brits curate their social media experience into a more positive one on behalf of natural energy drink...
Nestlé brings ‘MORE’ to the party with new KitKat and Yorkie bars
Two exciting new Nestlé chocolate bars are coming to the UK and Ireland with the promise of ‘MORE’ for KitKat and Yorkie fans. The new bars come with more fruit,...
Harper’s Bazaar launches the second annual edition of Bazaar Art Week
Harper’s Bazaar, the world’s longest-established luxury fashion, art and literary magazine, will launch the second annual edition of Bazaar Art Week this October....
The importance of emotional connection in brand activation
Michelle Bancroft, Account Director at ATOM Marketing part of Fluid Group, shares how brands can integrate into their consumers lives by tapping into their attitudinal...
