Tag: black friday, brand activation, campaign, experiential, Giffgaff, pop-up, promotional marketing
Giffgaff is to launch a pop-up shop where nothing is for sale
In the midst of Black Friday mayhem, giffgaff is to launch a pop-up shop in Seven Dials, Covent Garden, where nothing is for sale. The pop-up will house one hundred...
Cost-effective ways to stand out this Black Friday
Sonia Hitzelberger, Sales Director at Whistl Doordrop, shares how brands can utilise doordrop to effectively reach consumers during Black Friday. Door drops are not just...
Record Black Friday expected as 53% of shoppers plan to buy
Many retailers have started their Black Friday sales in advance of the event on the 23rd November and Savvy’s latest research suggests this year the sale will be...
Black Friday – bane or benefit?
Fiona Strong, Managing Director at Ark-H Handling, explores how Black Friday can be both a blessing and a curse for retailers and fulfilment houses. Introduced from the...
