Tag: ASA, digital, industry, influencer, paid influencer, social media
Clarity for consumers: Why #ad is essential in paid influencer posts
The key finding of an Advertising Standards Authority (ASA) report, published yesterday (Thursday 5th September), reveals that people struggle to identify when social...
How we embrace change – a watershed moment for brands
Jo Hudson, Planning Director at PrettyGreen shares how brands and agencies can embrace change to open up new opportunities. Following the high fat/sugar/salt (HFSS)...
ASA and CAP Annual Report 2018 – online cases outnumber TV by almost 3:1
The Advertising Standards Authority (ASA) and Committees of Advertising Practice (CAP) Annual Report 2018 published yesterday reveals that more ads have been amended or...
UK public wants rules on social influencers tightened up
Regulations governing how social media influencers advertise products online are confusing and unclear, with the UK public overwhelmingly believing the system should be...
2017’s Most Complained About Ads
KFC’s ‘Dancing Chicken’ ad – featuring a chicken dancing to rap music — was the ad which generated the most consumer complaints in 2017, according to the...
Harmful gender stereotyping in marketing to be banned in 2018
The Committees of Advertising Practice (CAP), the body which writes the rules which govern UK advertising and marketing communications, has announced that a new rule...
Take the fake out of political advertising
The following comment was written by Graham Temple, former Chairman of the Institute of Promotional Marketing, and published on The Drum. Whenever you come across an...
Gender stereotyping puts products before people – and consumers don’t like it!
Brands need to assume a people-first approach and stop using stereotypes in their advertising not just because it’s the ethical thing to do: there’s also a...
Do Promotional Marketers need to be worrying about Gender Stereotypes?
The ASA has committed itself to being tougher on negative gender stereotyping in all marketing communications. Laura Kelly of the IPM’s Legal Advisory Service explores...
Sense’s Economist campaign wins Grand Prix at IPM Awards 2017
LSI Netherlands BV – owner of the Peperami brand – and agencies TLC Marketing and Sense were crowned the big winners at The IPM Awards 2017, taking home the trophies...
