Tag: apps, celebrity endorsement, competition, competitions, digital, Football, international, media partnerships, partnership marketing, prize promotion, prize promotions, Sportlobster, sports, Trinity Mirror
Sportlobster €1m competition
Sports social app Sportlobster is giving fans the chance to win €1m this summer with its €1 million Euros Predictor competition, which challenges consumers to...
Leo Burnett/Arc and Thinfilm partnership
Arc, the shopper marketing and activation agency which is part of marketing services group Leo Burnett, has signed an exclusive partnership with Thin Film Electronics...
mcm launches ‘Emplify’ staff engagement app
Communications consultancy mcm creative group has launch its brand new app, ‘Emplify’, designed to help clients improve employee engagement and communication within...
Oculto beer connects to Internet of Things
Oculto, a Tequila-flavoured beer from Anheuser-Busch InBev in the US, ran a promotion in November and December 2015 where fans could scan their bottles, get connected to...
Tetley £10m 2016 shopper campaign
Tetley is investing £10m in an integrated and shopper marketing campaign to change consumers’ attitudes to tea, with a particular focus on the younger demographics....
Taco Bell US gamified loyalty app
Taco Bell is targeting younger ‘Millennial’ consumers with a new mobile game, Explore, that encourages people to exemplify the brand slogan ‘Live Mas’ on social...
Takumi links brands with Instagram influencers
Instagram is now more able to influence consumer behaviour than Facebook, Twitter and even celebrities, according to research published to mark the launch of Takumi, a...
