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Greene King has launched What’s The Story, an interactive experiential and social campaign for London Glory ale, engaging the capital's inhabitants.

Greene King: ‘What’s the Story’, London Glory

UK brewer Greene King has just launched a year-long experiential and social campaign to celebrate the new look and taste of its capital-inspired ale, London Glory, by...

Budweiser is rerunning its Dream Goal campaign, where amateur footballers submit video of their team’s goals for the chance to feature in Bud’s Sky TV ads.

Budweiser 2016 football activity

Budweiser is bringing back its Dream Goal campaign, where the UK’s amateur footballers submit pictures of their team’s dream goals for the chance to feature in the...

US Tequila-flavoured beer Oculto has been using limited edition bottles with LED light labels and Internet of Things connectivity

Oculto beer connects to Internet of Things

Oculto, a Tequila-flavoured beer from Anheuser-Busch InBev in the US, ran a promotion in November and December 2015 where fans could scan their bottles, get connected to...

Carling is rerunning its Shirt Amnesty, offering football fans the chance to swap shirts with the names of recently sold players on for new ones for free.

Carling Shirt Amnesty van back on road

Carling is taking advantage of the January football transfer window by rerunning its Carling Shirt Amnesty. Having already given away thousands of free football shirts...

Carlsberg’s UEFA Euro 2016 sponsorship campaign includes a consumer promotion offering fans ‘probably the best prize ever for a football tournament’.

Carlsberg announces EURO2016 promo plans

Manchester United legend Peter Schmeichel has been unveiled as the face of Carlsberg’s UEFA Euro 2016 sponsorship campaign, which includes a consumer promotion...

Cancer Research UK is again challenging social drinkers to take a month-long break from alcohol with the return of its fundraising campaign, Dryathlon.

Cancer Research Dryathlon 2016

Cancer Research UK is again challenging social drinkers to take a month-long break from alcohol with the return of its fundraising campaign, Dryathlon. Dryathlon 2016...

Coca-Cola has brought back its Designated Driver offer for the eighth year running, giving designated drivers two-for-one on selected soft drinks at participating pubs and bars across the country.

Coca-Cola 2015 designated driver campaign

Coca-Cola has brought back its Designated Driver offer for the eighth year running, giving designated drivers two-for-one on selected soft drinks at participating pubs...

Budweiser has expanded its ‘Get Home Safe’ campaign for Christmas with a presence at nine UK universities as part of its responsible drinking commitments.

Budweiser ‘Get Home Safe’ campaign

Budweiser has expanded its ‘Get Home Safe’ campaign for Christmas with a presence at nine UK university cities and campuses as part of its ongoing responsible...

Cognac Louis XIII has made a film with John Malkovich imagining the world 100 years from now – but no-one will see the full film for 100 years.

Louis XIII Cognac locks film up for 100 years

Cognac Louis XIII has made a film starring John Malkovich and directed by Robert Rodriguez, which imagines the world 100 years from now – but no-one is going to be...

Maxxium is launching a new campaign for The Famous Grouse including new TV ad, a media partnership with the Guardian and a personalised label offer

Famous Grouse promo gets personal

Drinks company Maxxium UK is launching a new campaign for The Famous Grouse, the UK’s number one selling blended whisky, which include a brand new TV ad, a media...