Tag: alcohol, craft beer, food, Fuller Smith & Turner, Fullers, ignis, in-venue, Joe & Seph's, on-pack, on-pack promotion, on-trade, sampling, savoury snacks, shopper, shopper marketing, snacks, social media, staff motivation, trade marketing
Frontier craft lager teams up with Joe & Seph’s popcorn
Frontier, the new craft lager from brewer Fuller’s, has teamed up with gourmet popcorn brand Joe & Seph’s for an in-pub food pairing campaign encouraging trial...
San Miguel launches experience-based trade and consumer promotions
Premium Spanish lager San Miguel has launched two new promotions, one targeting the on-trade and the other consumers under the ‘San Miguel La Experienca’ campaign...
Rekorderlig cider turns the UK ‘Beautifully Swedish’
Swedish fruit cider brand Rekorderlig will be offering consumers across the UK the chance to immerse themselves in Scandinavian style, drink and culture this summer and...
Eisberg extends Tour of Britain cycling race support
Alcohol-free wine brand Eisberg is continuing to support the Tour of Britain cycling race following the success of last year’s sponsorship, and will again be handing...
Cobra ‘Brewed smooth for all food’ campaign partners London Food Month
Molson Coors has launched a campaign designed to celebrate its award-winning beer brand Cobra’s strong connection with food. The ‘Brewed Smooth for All Food’...
Hooch encourages consumers to “Live the Hooch Life” with #HOOCHLIFE campaign
In the follow up to its hugely successful ‘Outrageously Refreshing’ 2016 activity, which reached over 27 million consumers across social media, Hooch has launched...
Tsingtao sponsors ‘Ping Pong Fight Club’
Chinese beer brand Tsingtao is sponsoring Ping Pong Fight Club, an inter-company ping pong tournament, and has launched a campaign to engage businesses across the UK...
Strongbow launches £10,000 ‘Epic Festival Entrance’ promo
Heineken cider brand Strongbow is offering the chance to win a ‘Make an Epic Festival Entrance’ prize package worth up to £10,000, including entrance to the...
Coors Light takes its Ice Cave to Glasgow
Building on its successful brand activations in Sheffield, Birmingham and Dublin last year, beer brand Coors Light has been giving Glaswegians the chance to sample...
Desperados celebrates festival season 2017 with on-pack promotion
Heineken has launched an on-pack promotion for its Desperados tequila-flavoured beer which highlights the brand’s sponsorship of three of the biggest music events...
