Tag: Air Canada, airlines, aviation industry, brand experience, charity, charity partnership, competition, competitions, digital, experiential, experiential marketing, holiday prize, leisure, pop-up, pop-ups, prize draw, prize draws, prize promotion, prize promotions, shopper, shopper marketing, social media, travel, travel industry, virtual reality, VR
Air Canada showcases destinations with ‘Poutinerie’ pop-up
Air Canada is running a pop-up restaurant serving gourmet versions of Canada’s national dish, Poutine, inspired by a selection of the airline’s destinations, for the...
Swiss International Air Lines brings snow on demand to King’s Cross station
Specialist ski airline Swiss International Air Lines (SWISS) ran a one-day experiential campaign at King’s Cross station last week, bringing a powder day to London...
American Airlines in ‘world-first’ taxi geofencing campaign
A new American Airlines campaign to drive awareness of its product and network offering from London has become the first of its kind to utilise geofencing technology...
Ex-Blackjack MD Sally Alington launches ‘service delivery’ consultancy Ethos Farm
Former Managing Director of specialist experiential and staffing agency Blackjack Promotions, Sally Alington, has launched a new global consultancy, Ethos Farm, which...
easyJet and Dutch tourist board create sprinkles pop-up ‘Café van der Sprinkles’
Low-cost airline easyJet has partnered with the Netherland Board of Tourism and Conventions to promote its flights to the Netherlands via a pop-up, ‘Café van der...
Eurowings and partners launch #FlyWithEd VR campaign in London
German low-cost airline Eurowings, the State Tourist Board Baden-Württemberg, Europa-Park, and Stuttgart Airport have once again partnered to promote their destinations...
Manchester Trinidad & Tobago push
The Trinidad and Tobago Tourist Board (UK) is running an experiential campaign on Saturday 1st and Sunday 2nd October 2016 at Manchester’s Trafford Centre, to promote...
The brands went in two by two… hurrah! hurrah!
Vicki Folly of Blackjack Promotions looks at the power of cross-brand retail promotions and shares tips on how to create the greatest impact. From Laurel and Hardy to...
Thomas Cook 360º VR fantasy flight
Thomas Cook Airlines is promoting its services with a real-time 360º Virtual Reality ‘Fantasy Flight’ allowing potential passengers to try before they fly –...
Blackjack acquires Attitude Events
OmniServ, which provides a range of services to airports, airlines and travel retail operators, has acquired Attitude Events, a provider of travel retail and customer...
