Tag: advertising, industry news, Institute of Promotional Marketing, IPM, partnerships
Starling Bank supercharges its brand with InstaVolt partnership
InstaVolt, a leading rapid electric vehicle charger network, has today announced a new partnership with Starling, the leading digital bank which will utilise its rapid...
IPM WEBINAR EXCLUSIVE WITH STUDIO BLACK TOMATO: ‘HOW TO SELL WITH SENSITIVITY’
As lock down begins to ease, so are agencies and brands beginning to become more comfortable with the idea that a sense of business normality is returning, but it is not...
UK advertising spend reaches record level of £6.0bn for Q2 2019
UK adspend rose 5.8% year-on-year to reach £6.0bn in Q2 2019, marking UK advertising’s 24th consecutive quarter of market growth. Adspend over the first six months...
Eaca announces Effie Awards Europe 2019 winners
The 2019 Effie Europe winners were announced in La Madeleine in Brussels on 15th October. McCann Worldgroup won the Agency of the Year Award, as well as the Grand Effie...
Brands: Beware poking fun at traditional advertising
Nikky Day, Senior Content Executive at Brass Agency, shares how brands’ attempts in challenging traditional advertising techniques can become another cliché....
UK ad spend hits £6bn in Q1 2019
UK ad spend rose 4.2% year-on-year to reach £6.0bn in Q1 2019, marking the 23rd consecutive quarter of market growth and covering the three-month period leading up to...
UK Advertising Industry launches Export Month
This March, the Advertising Association – alongside partners from its Promote UK group, including the Department for International Trade (DIT) and the IPA – is...
“Senator, we run ads”: why Generation Z offers brands a reason to be optimistic
Generation Z accepts ads, but will ignore the ones that don’t deliver tangible value, says Vaughan Edmonds at global brand experience agency Sense. It’s 10 April...
2017’s Most Complained About Ads
KFC’s ‘Dancing Chicken’ ad – featuring a chicken dancing to rap music — was the ad which generated the most consumer complaints in 2017, according to the...
Harmful gender stereotyping in marketing to be banned in 2018
The Committees of Advertising Practice (CAP), the body which writes the rules which govern UK advertising and marketing communications, has announced that a new rule...
