As part of the Smarter Working Initiative, leading conference call provider Powwownow has launched a social media campaign challenging people to take selfies of themselves working flexibly and post them on Instagram and Twitter using the campaign hashtag #Flexie – short for flexible working selfie.
The campaign, which will launch on 18th July, encourages workers around the country working to show themselves working in a way or location that suits them best. The company says locations could be anything from the beach to the bedroom, so long as the photos capture individuals getting their work done.
The #Flexie campaign will run for two weeks until August 1st 2016 with the #Flexie posts that best epitomise flexible working giving their creators the chance to win one of 10 flexible working mystery boxes.
The Smarter Working Initiative sees British businesses unite to showcase flexible working in the UK and how it benefits both the businesses and staff alike. Businesses involved include RED Driving School, Purplebricks.com and luxury fashion retailer Orlebar Brown. Other companies are being invited to sign up to test flexible working – which will be celebrated with its own day on July 25th, 2016, the first official day of holidays for schools in the UK – at www.smarterworkinginitiative.com
Simon Prince, Marketing Director at Powwownow, says: “We’re encouraging workers that are lucky enough to be offered flexibility in their job to post pictures of how and where they work best. All individuals have different ideal working conditions whether this be in a silent room with no one else around or outside drawing inspiration from nature and their surroundings and we hope these images will capture that and prove that work can get done outside of the office and away from the desk.”
More information about Powwownow’s #Flexie competition can be found here.
