Today, yogurt brand Onken is inviting Londoners and yogurt fans alike to experience The Haus of Inner Happiness pop-up delivered by event agency, Muster, The & Partnership’s, in the heart of Soho.
Free and open to all, the experiential pop-up will trigger the senses via a series of bold, colourful and immersive experiences, bringing to life what happiness means through the eyes of Onken.
The event will welcome guests through a colourful tunnel that will transport them into a room full of inherently joyous experiences, designed to awaken the senses. From here, visitors will move into the Happy
Hues area where everything has been designed with huge splashes of yellow to inject the feeling of happy sunshine.
For visitors wanting to unleash their Boomerang-best, guests will be encouraged to climb aboard the Fruity swing-set in the Onken strawberry field to capture the ultimate Insta-worthy moment.
The fun journey throughout the space will culminate at the extraordinary Aroma Station where guests will be invited to put their senses to the test.
As taste is the important number one driver of choice for UK shoppers when purchasing yogurt, the experiential event will celebrate Onken yogurts’ delicious taste as well as the brands’ new multi-channel
campaign ‘Feed Your Inner Happiness’.
The TV campaign introduces us to Alan our Onken everyman. Building on a key insight about the relationship between cats and their owners, when Alan takes a spoonful of Onken, the taste is an incredible feeling much like the inner happiness you feel when your cat finally shows you some appreciation…
Cue Reginald the cat miraculously voicing his gratitude to his owner Alan, presenting him with his very own ‘You’re Adequate’ balloon.
The new ‘Feed Your Inner Happiness’ campaign is further celebrated through the launch of the Onken Naked Strawberry 110g pouch – a new way to enjoy Onken’s delicious yogurt on the go. The Onken Naked range is a
great tasting yogurt containing just three ingredients – deliciously creamy yogurt, perfectly ripe fruits and sugar. The 110g pouch in Strawberry flavour is available as part of Tesco’s meal deal in over 2,500 Tesco stores.
Event Information:
The Haus of Inner Happiness
Thursday 18th July 2019
9am – 7pm
5 Great Newport St, Covent Garden, London WC2H 7JB
