Leading fast-fashion retail brand New Look has launched its new Autumn/Winter 2016 promotional campaign online and across more than 600 retail stores in the UK and republic of Ireland, offering consumers £1m of style prizes to be won.
Created by Brass, New Look’s recently appointed shopper and promotional marketing agency, the campaign encourages customers to ‘Shop Styles, Get Prizes’.
Brass’ dedicated shopper marketing team created and delivered a campaign to help New Look engage with savvy shoppers in-store, online and on mobile. Tasked with increasing transaction levels, Brass developed a marketing campaign prompting customers spending £30 or more to photograph their receipt and upload, email or text to receive a promotional code.
Brass also created in-store POS and built the promotional website, allowing customers to enter for a chance to win some great prizes from one of three different prize ‘worlds’; Fashion, Fun and Getaways. Entrants not winning a main prize will still receive a 25% off voucher.
In order to provide a robust proof of purchase mechanic without the need for ePOS integration, Brass partnered with receipt processing specialists Snipp Interactive to validate the photographed receipts.
Nicky Haddow, New Look Senior Trading Manager UK & ROI, commented: “Brass impressed us with an innovative digital concept which shows real insight into our target customers shopping habits and behaviours. We believe this proposition will give great stand out for peak trading this year.”
Brass Managing Partner Paul McGann added: “In a fiercely competitive fashion market, the new stylish multi-channel campaign for New Look has huge standout, adding value and engaging a wide range of shoppers.”
Brass is a full-service integrated marketing agency combining digital thinking and delivery with specialist skills in advertising, design, PR, SEO, media, shopper and promotional marketing. Brass has created Shopper Marketing promotional campaigns for brands such as Haribo and Kellogg’s and recently won Masters of Marketing, IPM and FAB Gold awards for their ‘Meet the Minions’ campaign for Soreen. The Leeds-based agency also ranked fourth in the 2016 Independent Agencies Census Elite list and was recently shortlisted for the CIM Northern Awards.
New Look is a British global fashion retailer with a chain of over 1,000 high street shops across the world including in the UK, Republic of Ireland, Europe, Middle East, Singapore, Russia and Poland. It also ships to over 120 countries world-wide. New Look is currently the second largest women’s fashion retailer by value in the UK with 44% of the female population having shopped at its stores over the last year.
