SwiftReceipt, a new digital receipt validation service which claims to be the fastest in the UK, launched this month with a promise to revolutionise the service for shoppers and brands alike.
Backed by integrated service agency, Granby, bespoke technology validates customer redemptions in less than an hour – and potentially in as little as 15 minutes – delivering digital rewards (for example cinema codes) instantly, with the ability to dispatch physical ones within 24 hours.
Granby is the exclusive UK partner for the receipt validation technology which has been developed in the US and is a well-established platform in the US market.
Joanne Kimber, Managing Director at Granby, says: “Digital receipt validation has been taking shopper marketing by storm for several years, but hasn’t offered instant redemption – until now. Consumers are less likely to take the time to complete complex redemption processes these days. They want everything quickly, and brands know it. SwiftReceipt is a gamechanger. Not only is it easy to set up, but brands will have access to more accurate data, aiding tracking and making ROI easier to prove.”
Granby says that SwiftReceipt does not rely on on-pack codes; instead, customers are asked to upload a photo of their till receipt to a mobile-optimised, branded microsite for validation. It also claims to offer a best-in-class data capture mechanism which will provide brands with important information about shopper trends, making it easier to retarget customers and cross-sell multiple brands and categories.
The technology is compliant with ISO27001, GDPR and EU data protection legislation, and offers access to full campaign analytics and reporting, which will also help brands accurately and compliantly grow databases and track ROI.
SwiftReceipt offers both an out-of-the-box solution for single-purchase reward claims, getting campaigns off the ground quickly, and bespoke solutions for more complex needs, such as multi-brand, multi-buy or threshold-spend solutions.
