Multi-award-winning creative brand experience agency N2O is entering its second year as experiential partner working with Pride in London (The UK’s largest Pride event), as Westminster City Council grants the rights to experiential spaces for this year’s celebrations for the first time ever.
There will be 13 experiential spaces for brands to stand proud in front of an audience of 1.7 million (Nielsen, 2024) at landmarks, including Trafalgar Square, Soho Square, Leicester Square, Golden Square, and Victoria Embankment.
This massive opportunity for brands is set against the backdrop of London’s current bid to host World Pride in 2030. All eyes will be on the capital for 2025 before the decision for the host city is made.
Jack Horlock, Cultural Partnerships Director at N2O, comments: “Pride in London is the year’s most aspirational event, surpassing Glastonbury, BST, and the London Marathon in brand perception. Brands’ presence demonstrates meaningful allyship while reaching a highly engaged audience. It’s a really massive opportunity. We’re also delighted to share that every package we sell for Pride in London this year will see a 10% donation to the Pride in London Unity Fund.”
Interested in securing a spot at Pride in London or Brighton Pride 2025? Get in touch with N2O at jack.horlock@n2o.co.uk to find out how your brand can take part in this historic moment.
Want to learn more about how brands can authentically engage with Pride? Read our full article, Beyond the Rainbow: Growing Your Brand with Pride, featuring exclusive insights from Pride in London’s Dee Llewelyn and N2O’s Clare James.
