Marketing services experts Multi Resource Marketing (MRM) is working with the world’s second biggest selling candy brand, Mentos, on its Me&You on-pack loyalty programme in the UK. Me&You gives Mentos fans access to a unique code which unlocks a series of special offers on must-have experiences which they can share with friends and family.
Mentos, the UK’s fastest growing mint brand, is owned by international confectionery company Perfetti Van Melle Corporation. Mentos now has four million UK consumers, selling close to 100 million rolls a year.
MRM fully developed and manages the Mentos Me&You online loyalty platform and sources a selection of money off discounts, ‘2 for 1’ deals and prize draws from selected partners. Offers change monthly and can include: 25% off a Vineyard tour for two people; 15% off a bouquet from Flying Flowers; 20% off at ecommerce site Boohoo; and free fitness classes with Move GB.
To claim these rewards, consumers need to buy a pack of Mentos, go to www.mentosmeandyou.co.uk and enter the unique code which can be found inside the packaging.
Mentos candy is the number two candy brand in the world. First produced in the Netherlands in 1948, it is currently sold in more than 130 countries worldwide. Perfetti Van Melle is an Italian-Dutch global manufacturer of confectionery and gum, created in 2001 following the acquisition of Van Melle of the Netherlands by the Italian Perfetti Group.
Established in 1993, MRM is an independently owned multi-award winning marketing services provider based in Leicestershire, England. A member of trade body the Institute of Promotional Marketing, the company provides both digital and physical fulfilment marketing campaign support to some of the UK’s best-known brands, companies and organisations.
