Award-winning marketing services business MRM (Multi Resource Marketing Ltd) has launched a new brand identity following the company’s management buy-back from French group HighCo last year.
The new identity has been chosen following a full review of its previous branding overseen by Managing Director Marc Rigby, who was appointed in February 2017. The business undertook a number of internal workshops to help understand the critical components of its operation and define how it wants to be seen in the market.
Marc Rigby says: “We are proud to be able to announce the launch of our brand new logo. We’d like to think this identity captures some of the core elements that make up our business – process, digital, flexibility – as well as using a colour pallet that conveys energy, purpose and a greater sense of modernity. With the logo now in place alongside a revised mission and vision, our next task is an overhaul of our website which we hope to complete before the summer’s end.”
Rigby joined from shopper marketing agency Howell Penny, where he had been Client Director. Rigby has also worked at Interfocus, IMP and Saatchi & Saatchi. Founding partner Peter Kerr took on the new role of Executive Chairman following Rigby’s appointment, while former Chairman Mike Wood became Strategic Director.
Established in 1993, MRM was acquired by the French-based HighCo Group in 2011 but established its independence following a Management Buy-Out in 2016. Now again independently-owned, it is based in Market Harborough, Leicestershire and has strong industry links via the Institute of Promotional Marketing. MRM provides both digital and physical (fulfilment) marketing campaign support to some of the UK’s best-known brands. It numbers the Department of Health, The Co-operative Group and British Gas amongst its 70-strong client-base across a wide range of industry sectors.
In the 2016 IPM COGS Awards for marketing services providers, MRM won the Grand Prix for its work on the 2016 Sport Relief campaign on behalf of Comic Relief. It also won Gold for the same campaign in both the Handling & Fulfilment and Direct Marketing categories.
