Leading Rioja brand Marques de Caceres is bringing the sights, sounds and tastes of Spain to Manchester this September, after its UK importers, Halewood International, signed up as title sponsor of the city’s Festejar festival.
Marques de Caceres is one of the biggest selling Riojas worldwide. Halewood’s title sponsorship of Festejar includes all branding, on- and offline advertising and sampling of Marques de Caceres wines across the four days of the festival, including the Crianza, Rose, White and Reserva labels.
Festejar, which returns for a third year, takes place in the city’s Albert Square, kicking off on September 1st with a one-off performance from one of the world’s leading Spanish tribute bands, The Andalus Band. The following night, Ibiza comes to Festejar as DJ Miguel Manzano presents an electronic musical story tracing the story of dance music on Ibiza.
Over the course of the four day festival, other activities will include Spanish dance lessons, crafts, food and drink stalls and daily live music and entertainment.
Andrew Turner, Director of Wine at Halewood, comments: “Marques de Caceres is the wine that real Spaniards drink and Festejar promises to be four days of authentic Spanish culture like no other. We are delighted to be sponsoring the event.”