Ferrero’s Kinder confectionery brand is running a new retailer competition designed to drive consumers into store and to increase sales during the key Easter sales period.
The activity focuses on the new Kinder Joy limited edition products, a plastic egg featuring a tab opening up into two halves – one half made of creamy milk and cocoa cream and the other including a fun toy along with a spoon.
It is a seasonal sub-brand within the Kinder portfolio and was launched in the UK in December 2015 after a successful launch in the Republic of Ireland, where Ferrero says 40% of buyers were completely new to Kinder Surprise and 8% were incremental to the entire Easter confectionery category.
The trade competition will see 10 retailers receive everything they need to execute the perfect Easter Egg Hunt in-store or within their local communities. They will get all the essentials to create an Easter Egg Hunt including marketing materials such as posters for store windows, branded goods, free stock and incentivising consumer prizes such as family day-out vouchers.
Levi Boorer, customer development director at Ferrero, comments: “We admire and value everything that our retailer partners do to give back to the communities they operate in, and we want to lend a helping hand and spread some joy in-store at Easter. We are looking forward to receiving the store nominations and want to wish all retailers entering the best of luck.”
Ferrero says that convenience stores are regarded by consumers as the service which has the most positive impact on local communities, and its campaign is set to capitalise on this and support retailers in giving something back to their local community while embracing the family nature of Kinder.
Retailers can fill in an entry form to nominate their store which they can find at a participating depot or complete the form online at www.ferrero-trade.co.uk. Entries open January 11th 2016 and winners will be announced in early February, ahead of the activation of the Kinder Easter Egg Hunts on 25th – 27th March (Easter Weekend).
