Black History should be celebrated all year round. However, every year we take a moment to recognise the important contribution Black people have made to modern society. This is most important for historical organisations such as the National Trust.
The National Trust, in line with their ‘Everyone Welcome’ Programme have made a commitment to make their spaces, sites and properties accessible to everyone, forever. This spans intersectionality of race, sexuality, and disability. This year for Black History Month the National Trust challenged IPM member agency GottaBe! with telling the story of a Black artist, Richmond Barthé in a way never done before by the Trust. The challenge was to reach Black audiences with a story that resonated with them.
The outcome, a short documentary entitled ‘Inspired by Barthé’ following the story of three contemporary artists and how their own stories resonated with that of Barthé and how these artists stories might resonate with young aspiring artists.
Find out more and watch the video here.