Fruit Bowl, the kids’ dried fruit brand, has partnered with National Geographic Kids magazine to launch a new educational campaign which will run for nine months.
The partnership campaign, created by brand activation and shopper marketing agency Toucan, aims to educate families about different animal species across the world. Fruit Bowl will be featuring the National Geographic Kids partnership initiative across its product range and all communication channels including its website. National Geographic animal stickers will be inside each Fruit Bowl multipack to collect with 48 stickers in total for families to look out for.
A double-sided wall chart will be published within National Geographic Kids magazine’s May and November editions for families collecting the stickers to use and track their education journey. In addition, families can call the National Geographic Kids customer care line to request a free poster.
Fruit Bowl is also offering customers a 35% saving (equalling over £16) on an annual subscription to National Geographic Kids magazine, by logging on to the National Geographic Kids website and entering a code printed on the back of Fruit Bowl multipacks.
Commenting on the launch of the Fruit Bowl and National Geographic Kids partnership, Nick Munby, Marketing Manager for Fruit Bowl, says: “National Geographic Kids undertake an array of educational initiatives with families with the aim of broadening families’ knowledge on nature, geography and adventure. At Fruit Bowl we aim to help parents to naturally fuel their kids’ daily fun, and our products allow consumers to discover and enjoy new flavours, tastes and fruit based food which are completely made from real fruit. The ethos of National Geographic Kids is a perfect synergy with Fruit Bowl and we both share the vision for education, exploration and adventure.”
