UK consumers are being offered the chance to win a trip for four adults to watch a top Australian domestic cricket match at the famous Melbourne Cricket Ground, courtesy of Foster’s beer, the Official Lager of the England and Wales Cricket Board.
The trip includes flights, the match tickets and accommodation for seven nights in a 4* hotel.
There are also hundreds of instant win prizes including pairs of England NatWest International T20 or Royal London One-Day International match tickets, England Cricket Adidas polo shirts, cricket kits (including cricket bat, wickets and ball) and Foster’s branded sports shirts.
To enter, consumers outside Northern Ireland have to buy a promotional multipack of Foster’s cans, and then input a seventeen digit alphanumeric code found on the cardboard outer on the relevant page on the Foster’s website. There is a No Purchase Necessary entry route for Northern Irish consumers. People can enter once a day and 20 times maximum over the course of the promotion, but have to have a new code every time they enter. The competition started at the end of August and runs until December 31st 2016.
The prizes must be taken in December 2017 or January 2018 – the exact times will depend on when relevant fixtures are being played in Melbourne.
Craig Clarkson, Off-Trade and Category Director at Heineken, says: “The promotion offers shoppers the chance to win fantastic prizes to experience the Australian spirit and can-do attitude of the brand. Building on the visibility that Foster’s has achieved throughout the summer, these packs will drive sales of one of the UK’s best-selling lagers.”
Heineken employs around 2,000 people in the UK and is Britain’s leading cider and beer business. It owns around 1,250 pubs through its Star Pubs & Bars business and its brand portfolio includes Foster’s, Heineken, Strongbow, Desperados, Kronenbourg1664, John Smith’s and Bulmers, plus a full range of niche and speciality brands.
