After research* revealed exactly what frustrates 18-34 years olds most on a night out (below), Desperados, Skream and Elrow held an Epic House Party on Saturday 7th September at London’s newest venue, Magazine, that used technology to wave goodbye to those party frustrations.
The research found that:
- 74% believe that partying unites people, so Desperados decided to throw an Epic House Party to bring people together.
- With 84% of millennials saying they feel welcome in London, Desperados chose the UK’s capital city to host its most welcoming Epic House Party.
- With over 50% wanting to experience an epic one of a kind party from their nights on the town, Desperados gave partygoers their moment to shine by introducing the Human Mirrorball! Georgina Steele from the UK, dreamt up the idea and was elevated as the Human Mirrorball herself on the dancefloor 12 metres above the crowd!
- Partygoers find long queues for drinks the most annoying part of a night out, with 77% saying it’s frustrating. To make sure no party time is wasted, Desperados invited an eight-armed barman to serve up the drinks. This idea was imagined by Rob Zwart of the Netherlands.
- 72% find spilling their drink on the dancefloor on a night out frustrating. In response, Desperados created a specially designed robotic hands-free Desperados arm, dreamt up by Kevin Odirile Setlhare from South Africa.
Across 2019, Desperados challenged consumers to enter their party ideas through social media using #WeAreTheParty, bringing the most epic ones to life. Some of the other ideas present at the Epic House Party included:
- Feel the Music: Some people are often excluded from the music on nights due to their disability e.g. the hearing impaired. To help these partygoers have the best experience, Desperados helped London-based duo ‘Deaf Twins’ Hermon and Heroda ‘feel the music’ through custom built haptic jackets.
- Friendly security: How many times have you been turned away by a grumpy bouncer, well Desperados and partygoer Risky Road found the most friendly person to welcome guests… and who’s more friendly than your grandma?! Enter London-based streetwise granny, Grime Gran, who greeted guests with smiles and laughs to get the party started.
- See the Stage: We can’t all be 6ft tall… and jumping up and down constantly to see the stage can be a real pain, so Desperados brought to life an idea from Laurentine Van Landenghem from Belgium so partygoers didn’t miss out on a thing.
As guests swung from the ceilings in a human glitterball and were shot out of a cannon to make their entrance, the message was abundantly clear: the future of partying has arrived.
*Survey of 1,000 British 18-34 year olds by Markettiers, August 2019
