Crabbie’s, the Halewood-owned ginger beer brand, is running a Rugby Rewards on-pack promotion which benefits both consumers and the amateur clubs they support.
The promotion runs until May 31st 2018, and consumers have the chance to win prizes every week, including 55 inch, Sound Bars, Fitness Trackers and Crabbie’s branded merchandise including key rings, mini rugby balls, sunglasses, beanie, canvas bags and bottles and cans.
To enter, consumers need to enter a code found on limited-edition promotional packs of 330ml and 500ml Crabbie’s Alcoholic Ginger Beer Original and Scottish Raspberry, on the Crabbie’s promotional website, www.crabbiesrugby.co.uk. In addition to allowing entry into the consumer draw, the codes are also worth points to participating rugby clubs.
As part of the entry process, consumers are asked which rugby club they want to give the points they collect to (there is a ‘no club’ option). Amateur rugby clubs which are registered with the rewards programme can use points given to them by consumers to trade in for Crabbie’s-branded equipment including rugby balls, training bibs, contact pads and tackle bags.
The promotion was created for Crabbie’s by integrated agency ATOM Marketing.
Anja Weise-O’Connor, senior marketing manager for Crabbie’s at Halewood Wines & Spirits, said: “Thanks to limited-edition packaging the promotion gives retailers the opportunity to increase sales, as well as maximise opportunities for repeat purchases with the weekly prize draw, which will run for the duration of the season.”
The brand says its previous “Try and Win” promotion saw more than 34,000 entries.
