Companies which provide the essential elements which translate great creative ideas into brilliant promotional marketing campaigns should be planning their entries for the IPM COGS Awards 2018 now, as the entry deadline is only four weeks away, on July 19 2018.
Companies can enter via the IPM’s Awards Platform.
The Institute of Promotional Marketing (IPM) is the UK marketing industry trade body which represents the interests of brands and organisations which use promotional techniques and the agencies and service providers which advise them.
The COGS are an industry recognition scheme launched by The Institute of Promotional Marketing (IPM) eight years ago to complement its existing long-running IPM Awards.
While the IPM Awards – the winners of which were announced a week ago at a glittering Gala Dinner – are for the creative element of promotional campaigns, the IPM realised that there was a need for a separate awards scheme for the service partners, the companies which actually make campaigns happen.
Entry to the IPM COGS 2018 is open to any company from a range of business sectors which support great promotional marketing campaigns – handling, print, staffing, digital, mobile, event and risk management to name but a few.
Companies do not have to be IPM members to enter (although members pay lower entry costs) and the Institute is encouraging members and non-members alike to seize the opportunity to show the world how their contributions have helped create world-class campaigns.
Details of the 2017 winners can be found on the IPM website.
The full list of categories for The COGS Awards 2018 is below:
- Coupons
- Print Management
- Risk Management
- Digital
- Promotional Merchandise
- Experiential and Event
- Handling and Fulfilment
- Staffing
- Direct Marketing
- Loyalty
- Prize, Incentive and Reward
- Innovation
- Multi Territory
In addition to the industry and sector categories, there are three special awards:
- The IPM COGS Awards Service Agency of the Year
- The IPM COGS Awards Breakthrough Company of the Year
- The Grand Prix
Information on the criteria for each category and how the special awards are selected can be found on the IPM website.
Alternatively, download the IPM COGS Awards 2018 Handbook which also includes details of how to enter, timings and costs.
You have to be registered on the IPM site and logged in to view details of how to enter, but registration is free.
