Diageo Reserve has announced the extension of its ultra-premium Cîroc vodka portfolio with the addition of limited-edition, Black Raspberry.
The new launch marks the brand’s first ever winter edition, and follows the success of recent flavour launches, including Summer Colada and French Vanilla. Cîroc Black Raspberry infuses five times distilled Cîroc Vodka with the delicate natural flavours of fresh, crushed black raspberry essence to create a distinct smooth finish, embodying the rich tastes of winter.
Presented in a striking stylish black and gold bottle, the new expression is available from November and is being celebrated with a new serve strategy, including hero cocktails, Cîroc Black Raspberry Velvet Crush and Cîroc Black Raspberry Royale.
Head of Diageo Reserve GB, Rich Larkin commented: “We’re incredibly excited to be launching Cîroc Black Raspberry. Cîroc is a brand rooted in style and celebration, and the latest variant really adds vibrancy to cocktails both out in bars and restaurants or in the home this winter, just in time for the celebratory season. It’s a great time for premium vodka which remains in growth by both volume and value, up 10.5% and 9.4% respectively, with Cîroc driving this, up 14.4% by volume and 24.6% by value. This is the first time we have launched a winter expression for Cîroc, so we’re looking forward to getting it out there for consumers and bartenders to experiment and of course, celebrate with in the run up to Christmas and New Year.”
